Cryptocurrency has change into a hotly debated subject, with Berkshire Hathaway‘s legendary chief Warren Buffett saying “I have no cryptocurrency and I by no means will,” and Tesla‘s Elon Musk touting Dogecoin at seemingly each alternative.
For the remainder of us earthlings, a extra balanced strategy may be warranted. And one of the best ways to try this may be to spend money on common corporations which have some publicity to cryptocurrency. That is why I would purchase shares of MercadoLibre (NASDAQ:MELI) inventory as a substitute of Bitcoin (CRYPTO:BTC).
Fintech and e-commerce in an enormous, underdeveloped market
MercadoLibre, which implies “free market” in Spanish, has two important companies. One is its namesake e-commerce enterprise, which is analogous to Amazon or eBay. The opposite is MercadoPago, its funds app, which is analogous to PayPal or Sq.‘s Money App.
These have been rising a very long time however they have been a selected hit in the course of the pandemic when procuring went digital. 12 months-over-year development was within the triple digits for the previous 5 quarters, although that modified within the third quarter, introduced final week. It was nonetheless a extremely good quarter, with revenues rising 73% to $1.9 billion on high of 149% development final yr, and topping the pre-pandemic 2020 first-quarter 71% development price.
Gross merchandise quantity (GMV) elevated 30%, complete cost quantity (TPV) elevated 59%, and off-platform TPV, or funds exterior of the MercadoLibre platform, elevated 79%.Almost 80% of orders have been delivered inside 48 hours, and greater than half have been delivered the identical or subsequent day.
These numbers show that even previous the worst of the pandemic, enterprise is brisk. And there are thousands and thousands of causes to consider that it may possibly proceed for a very long time, as a result of the corporate has an enormous market of thousands and thousands of individuals in Latin America which might be nonetheless getting their ft moist in digital funds and e-commerce.
MercadoLibre is a market chief within the 18 nations wherein it operates, together with its house nation of Argentina, which nonetheless accounts for its highest development. Its two different largest development markets are Brazil, the biggest Latin American nation with a inhabitants of over 212 million, and our North American neighbor, Mexico.
In response to a JPMorgan report, Brazil continues to be missing digital infrastructure, but it surely prefers cell funds. That cell focus provides MercadoLibre a lot of runway to develop its enterprise there.

Picture supply: Getty Photographs.
What does it must do with Bitcoin?
Many fintech corporations are waking as much as cryptocurrency’s assurgency. Prospects are buying and selling it and utilizing it, and cost app operators are increasing their cryptocurrency providers to provide their prospects what they need, in addition to earn a living from them. PayPal and Sq. each supply some kind of cryptocurrency buying and selling, and Sq. itself has purchased greater than $200 million price of bitcoin.
In the identical vein, MercadoLibre bought practically $8 million in bitcoin for its treasury this yr. CFO Pedro Arnt gave two causes for the small-scale bitcoin buy. One is that it is a “good use of long-term retailer worth for our treasury at the correct amount and on the prudent quantities.” The opposite is that cryptocurrency has an apparent connection to monetary know-how, and the corporate is getting its fingers on some because it develops customer-centric options.
At this level, bitcoin isn’t a major half of MercadoLibre’s general technique. However, MercadoLibre is setting itself as much as profit from traits shifting towards cryptocurrency. So there’s minimal danger because it turns into a small half of the entire. That is why investing in MercadoLibre is an effective way to get exposure to cryptocurrency with minimal danger as nicely, whereas additionally benefiting from the corporate’s development.
This article represents the opinion of the author, who could disagree with the “official” advice place of a Motley Idiot premium advisory service. We’re motley! Questioning an investing thesis — even one of our personal — helps us all assume critically about investing and make choices that assist us change into smarter, happier, and richer.