The UFC, the world’s main blended martial arts group, and Crypto.com, the world’s fastest-growing cryptocurrency platform, at present introduced a long-term partnership that marks an evolution in each firms’ branding in addition to Crypto.com‘s latest strategic transfer to attach with mainstream shoppers.
The UFC and Crypto.Com partnership
Picture Supply: Crypto.com
Crypto.com will turn into the UFC’s first-ever international Official Battle Package Accomplice, permitting them to model UFC combat kits worn by UFC fighters in competitors, in addition to combat equipment gadgets worn by the athletes’ cornermen and girls.
Crypto.com may have necessary visibility in entrance of UFC’s worldwide fan base of over 625 million folks and over 150 million social media followers, together with the 900 million TV properties in 175 international locations with entry to UFC’s broadcasts, from the locker room to the world-famous Octagon®.
Crypto.com may also be named UFC’s first-ever Official Cryptocurrency Platform Accomplice, ushering in a new sponsorship class for the group. With over 10 million customers globally, Crypto.com has established a main place within the cryptocurrency market and is a top-ten finance app on each the App Retailer and Google Play. The Crypto.com Visa Card is the world’s hottest crypto card, out there in 30+ international locations, along with establishing the world’s fastest-growing crypto platform.
Final week, Crypto.com introduced that it has turn into the primary Official Cryptocurrency Sponsor and NFT Accomplice of Method One®, setting a new business normal in sports activities sponsorships. Crypto.com made historical past earlier this 12 months by changing into the primary crypto platform to associate with an F1 group (Aston Martin Cognizant Method One), an NHL franchise (Montreal Canadiens), and a skilled sports activities league (Lega Serie A).
UFC President Dana White remarked, “That is a relationship between two firms which can be the best at what they do.” “No agency has performed extra to extend the enchantment of fight sports activities than UFC, and we’re now one of many world’s most recognizable sports activities firms.” We will use the power of our model to assist Crypto.com attain extra people world wide.”
“It’s a historic time because the world’s fastest-growing cryptocurrency platform joins forces with the world’s fastest-growing sport to help expedite the world’s transition to cryptocurrency,” stated Crypto.com co-Founder and CEO Kris Marszalek. “That is solely the beginning of a lengthy partnership with UFC, and we’re excited to see what we will accomplish collectively.”
The settlement gives Crypto.com with a wide selection of integrations into UFC property, along with the great publicity of the Crypto.com model placement on UFC combat kits. Throughout all Pay-Per-View occasions together with Dana White’s Contender Sequence, Crypto.com may have a branding presence contained in the Octagon.
Crypto.com may also be built-in into UFC content material, together with dwell broadcasts, pay-per-view, and UFC-owned social media channels, on each linear and digital platforms. This Saturday, July 10, in Las Vegas, Crypto. com-branded property will make their debut throughout UFC® 264: POIRIER VS. MCGREGOR 3.
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