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Morgan Stanley’s bitcoin ETF opens today, giving BlackRock’s $55 billion IBIT fund its toughest rival yet

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April 8, 2026
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Morgan Stanley’s bitcoin ETF opens today, giving BlackRock’s $55 billion IBIT fund its toughest rival yet
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BlackRock’s most profitable exchange-traded fund (ETF) is dealing with its clearest problem yet, as Morgan Stanley rolls out a less expensive rival with direct entry to trillions in shopper capital.

Morgan Stanley’s ETF, buying and selling beneath MSBT and monitoring the CoinDesk Bitcoin Benchmark 4 PM NY Settlement Fee, started buying and selling Tuesday with a 0.14% expense ratio, beneath the iShares Bitcoin Belief’s (IBIT) 0.25%. The distinction is slim however lands in a market the place value is without doubt one of the few levers buyers can pull.

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Every spot bitcoin ETF holds bitcoin BTC$71,256.15 and tracks its value. That leaves value, liquidity and entry as the details of distinction. IBIT has led on scale and buying and selling exercise since launch, turning into probably the most liquid automobile for each shares and choices tied to bitcoin ETFs with roughly $55 billion in assets-under-management.

That liquidity provides IBIT an edge that could be onerous to duplicate.

“The launch will impression issues however it will likely be fascinating to see if it could possibly truly siphon property from different funds,” mentioned James Seyffart, ETF analyst at Bloomberg Intelligence. “IBIT is probably the most liquid ETF for buying and selling and within the choices market and it’s unlikely MSBT will ever compete with that. At the least not anytime remotely quickly.”

Nonetheless, Morgan Stanley’s entry modifications the aggressive steadiness.

The financial institution can faucet its huge wealth administration community, the place advisors can shift shopper allocations with a single commerce. In apply, which means new demand could also be directed towards MSBT fairly than current funds like IBIT.

“Distribution is king within the ETF house, and Morgan Stanley has that in spades with its military of wealth managers,” mentioned Nate Geraci, president of NovaDius Wealth Administration. “Mixed with MSBT being the lowest-cost spot bitcoin ETF in the marketplace, that’s a powerful recipe for achievement.”

Geraci added that MSBT, which undercuts IBIT by 11 foundation factors, a niche massive sufficient to attract consideration from each buyers and BlackRock.

IBIT’s place displays how the market has developed. Early inflows favored massive, trusted issuers with deep liquidity. Over time, as extra trusted names have entered the market, payment sensitivity has grown.

Morgan Stanley’s launch could pace up that shift, even when IBIT retains its lead in buying and selling quantity.

The result’s a extra outlined cut up available in the market. IBIT provides depth and liquidity for energetic merchants.

Newer entrants like MSBT compete on value and distribution. Morgan Stanley’s wealth administration arm oversees trillions in shopper property and has one of many largest adviser networks within the business, giving the financial institution a steep benefit. As extra capital strikes by way of monetary advisors fairly than direct buying and selling, that channel could carry rising weight.

For now, IBIT stays the benchmark. However with charges falling and new entrants focusing on its place, its grip on flows could face its first sustained check.



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