Elon Musk: Linda Yaccarino shakes up X amid Elon Musk’s pressure on costs: report

The chief government of social media platform X, Linda Yaccarino, has shaken up her inside circle within the face of pressure from proprietor Elon Musk to spice up gross sales and reduce prices, the Financial Times mentioned on Sunday.

This month Yaccarino fired her right-hand man and head of enterprise operations and communications, Joe Benarroch, the newspaper mentioned, citing three individuals conversant in the matter.

X didn’t instantly reply to Reuters request for remark on the report.

Earlier than becoming a member of X, then often called Twitter, in June 2023, Benarroch labored at Comcast’s NBCUniversal, the place he oversaw communication technique for its promoting and partnerships division, reporting to Yaccarino, who was promoting chief there.

X’s head of world authorities affairs, Nick Pickles will take over Benarroch’s obligations, with an expanded function together with directing all world communications, the FT mentioned.

The reshuffle stems from rising tensions between Musk and Yaccarino, as she struggles to regular X’s monetary well being, in line with the report.

Steve Davis, a longstanding Musk ally and chief government of his Boring Firm, was introduced in by the billionaire in April to evaluate X’s funds and efficiency administration, FT added.