The place did all the fairly horses go? They’re in hiding, apparently. Verify beneath the Rocabar blankets and printed silk scarves, or take a peek inside the driving boots, or perhaps look extra carefully inside that Birkin. For the subsequent ten days, snooping is inspired chez Hermès, which has taken over Manhattan’s Pier 36 for what is perhaps the world’s most beautiful scavenger hunt.
An “immersive expertise” usually tends to go certainly one of two methods. It may be a pixelated sensory overload of neon lights and nausea, or it’s a supersized billboard of branded merch the place TikTok enchantment takes priority over any IRL appeal. Subtlety, in different phrases (to not point out a way of tactility), is rarely actually the M.O. with this stuff.
Mystery at the Grooms’—an interactive scavenger hunt by Hermès.
Enter Hermès. Mystery at the Grooms’—which had a debut run in Shanghai final 12 months and can transfer on to Tokyo, Singapore, and Paris—is a sprawling set of micro-worlds that showcase the craftsmanship and savoir-faire of the brand’s 16 métiers, with a selected focus on its equestrian roots, all whereas turning it into a very enjoyable sport (promise).
Standing produce, well-dressed grooms, and horsey video games chez Hermès.
The target is to assist these “grooms” discover their “lacking herd of horses.” Guests are given free rein to discover each nook of the place in pursuit of this aim. There might be puzzles to unravel and safes to crack open, and simply an hour to catch all of them, although will probably be tempting to linger in every of the six rooms to marvel at the good stitching of a saddle, or to brush a hand throughout a luxurious cashmere throw. There’s a little bit of theater concerned, too: the grooms, in full costume, will placed on slightly present.
And sure, you possibly can (and will!) deliver your children—the expertise is free and open to anybody 7 and up. Winners, as in those that can corral the entire herd in underneath 60 minutes, get a prize. What that’s shall stay a thriller.
Mystery at the Grooms’ is at Pier 36 from June 19-29. E book your free time slot here.
Leena Kim is City & Nation’s Editor, protecting the journey, jewellery, model, arts and tradition, training, and weddings beats. She has no priors—she has been at the journal for 11 years, having began her profession at T&C as the assistant to the editor in chief.
