Reinforcing its dedication to buyer comfort and innovation, Dubai Duty Free has signed a Memorandum of Understanding (MoU) with Crypto.com, a worldwide chief in cryptocurrency providers, to discover enabling crypto cost and develop collaborative initiatives.
The MoU paves the best way for exploring crypto funds at Dubai Duty Free each in-store and on-line, providing vacationers extra various and revolutionary cost choices and increasing collaborations by strategic partnerships, joint advertising and marketing campaigns, and buyer engagement applications that leverage the strengths of each organisations.
The settlement was signed on the Emirates Headquarters by Ramesh Cidambi, Managing Director of Dubai Duty Free and Mohammed Al Hakim, President of UAE Operations at Crypto.com. The signing befell within the presence of HH Sheikh Ahmed bin Saeed Al Maktoum, President Dubai Civil Aviation Authority and Chairman of Dubai Duty Free.
Commenting on the MoU signing, Cidambi stated, “This MoU underscores our dedication to innovation and to offering larger comfort and alternative for our prospects. As a worldwide hub welcoming hundreds of thousands of travellers, Dubai Duty Free regularly seeks to improve the retail expertise. We imagine that embracing digital forex funds, reminiscent of cryptocurrency, is a forward-looking step that can add vital worth for our various buyer base and assist our imaginative and prescient for sustained progress.”
Eric Anziani, President and COO, Crypto.com stated, “We’re delighted to full the signing of this essential MoU with Dubai Duty Free. As we proceed to broaden the on a regular basis use case for crypto, integration with distinctive companions reminiscent of Dubai Duty Free will deliver actual momentum to the digital asset business and allow each firms to provide real revolutionary finance options for our prospects. We glance ahead to working collectively as we proceed to construct our crypto providing within the GCC.”
Alain Yacine. President of Center East, Crypto.com added, “Our focus is on growing a complete and distinctive suite of merchandise for our prospects, which leverage the potential of digital finance and drive growth of this essential sector. Signing an MoU with Dubai Duty Free will present us a platform to obtain this with an distinctive companion within the area and we’re thrilled on the prospect of working with them on this enterprise.”
This transfer aligns with Dubai Duty Free’s robust efficiency within the first half of the yr, the place it recorded a turnover of AED 4.118 billion (US$ 1.128 billion), representing a 5.34% enhance in contrast to the identical interval final yr.
Dubai Duty Free’s plan to settle for cryptocurrency marks greater than only a new means to pay; it’s a daring step towards redefining the way forward for journey retail. By bringing collectively comfort, safety, and innovation, the airport buying expertise is poised to turn out to be extra dynamic and innovative than ever earlier than.
Introducing crypto funds will assist Dubai Duty Free cater to a wider spectrum of buyer preferences whereas staying firmly aligned with the UAE’s imaginative and prescient of fostering innovation and driving digital transformation throughout each retail and monetary sectors.
As a model lengthy recognised for its pioneering spirit in know-how and strategic collaborations, Dubai Duty Free continues to push the boundaries of digital funds. Over time, Dubai Duty Free has embraced options like Alipay and TerraPay, and by its partnerships with main cost suppliers, it’s constructing a future prepared ecosystem that reinforces its fame as an innovator in international journey retail.
Subsequent, each events will start feasibility research and detailed planning to deliver crypto cost options to life and roll out collaborative initiatives below the MoU.
