Web3 firm Animoca Brands signed a non-binding memorandum of understanding (MOU) with DayDayCook (DDC) Enterprise, a meal-prep and packaged meals firm that not too long ago adopted a Bitcoin (BTC) treasury technique, to manage Animoca’s BTC holdings and generate a yield on these reserves.
Animoca will allocate up to $100 million in BTC as a part of the deal, in accordance to a joint announcement from Thursday.
Animoca Brands co-founder and government chairman Yat Siu informed Cointelegraph that DDC Enterprise was chosen partially due to CEO Norma Chu and her means to domesticate a “substantial non-crypto following,” introducing the asset sector to most people, which can not have had an curiosity in crypto in any other case. Siu additionally mentioned:
“Her background and her expertise allow Norma to bridge the East and West to efficiently navigate markets on each side of the planet; she has good attraction and connections to the Chinese language market, one of many largest for crypto adoption, whereas additionally operating a NASDAQ-listed firm.”
DDC Enterprise tipped its Bitcoin treasury plans in May, setting a purpose to purchase 5,000 BTC over three years. That very same month, the corporate purchased 21 BTC for its company treasury.
The Bitcoin treasury narrative continues to achieve traction, as firms undertake the supply-capped asset as a hedge towards inflation, and, in some circumstances, reorient themselves to change into Bitcoin holding companies.
The proliferation of Bitcoin treasury companies has left buyers divided concerning the results of those firms in the marketplace, with some arguing it is going to increase mainstream adoption and others warning that overleveraged BTC firms may set off the subsequent market meltdown.
Associated: Bitcoin treasury playbook faces ‘far shorter lifespan’ — Analyst
Bitcoin Treasury Technique turns into a high pattern in 2025
There are presently 268 establishments holding BTC on their stability sheets, together with public firms, personal enterprises, authorities organizations, asset managers, and crypto companies, in accordance to BitcoinTreasuries.
Public firms account for 147 of those 268 establishments, making them the biggest class of institutional Bitcoin holders by a large margin.
Bitcoin treasury firms added 159,107 BTC in Q2 2025, valued at over $18.7 billion utilizing present costs, and representing a 23% quarter-over-quarter improve in acquisitions.
In June, cypherpunk and Blockstream CEO Adam Again mentioned the Bitcoin treasury pattern is the new altseason for crypto traders and short-term worth speculators. “Time to dump ALTs into BTC or BTC treasuries,” the CEO wrote in a June 22 X post.
Regardless of the expansion of BTC treasury choices and the market hype, some market analysts and crypto companies warn that most treasury companies won’t survive the subsequent market downturn and can capitulate as quickly as BTC costs start to drop and low cost company financing choices disappear.
Journal: NBA star Tristan Thompson misses $32B in Bitcoin by taking $82M contract in cash
