Unique Network, a blockchain infrastructure agency working throughout the Polkadot ecosystem, has efficiently partnered with cell recreation writer TapNation to combine blockchain-powered rewards instantly into mainstream gaming. This collaboration introduces a brand new Web3-enabled gaming function, Reward Mode, inside TapNation’s hit title Shade Water Type, a recreation that has surpassed 130 million downloads worldwide.
The partnership goals to convey blockchain performance into cell gaming in a means that enhances the consumer expertise with out requiring prior information of Web3 expertise. Reward Mode is constructed utilizing Unique Network’s software program improvement kits (SDKs) and leverages Polkadot’s high-throughput infrastructure, enabling blockchain-based options akin to rewards, digital identification, and asset possession to run easily behind the scenes.
Mainstream Avid gamers Drive Web3 Progress
In lower than six months, this integration has helped onboard over 650,000 new customers to the Polkadot ecosystem, transferring quickly towards TapNation’s preliminary milestone of 734,366 customers. These figures mirror a big step ahead in Web3 adoption, pushed not by hypothesis however by built-in, user-focused gaming experiences.
Executives at Unique Network emphasised that whereas many within the blockchain business communicate of bridging the hole between Web2 and Web3, this integration represents a real-world, at-scale execution of that idea. They famous that the infrastructure supporting these reside options was already developed inside Unique Network and is now operating instantly on Polkadot’s Asset Hub.
TapNation’s management credited Unique Network’s developer instruments for enabling a quick and frictionless integration. This allowed the sport’s core improvement group to focus on enhancing gameplay whereas seamlessly embedding blockchain components akin to tokenized rewards. The corporate is now planning to increase these capabilities, permitting gamers to realize extra management over their in-game identities and profiles.
Tangible Outcomes Past Hype
In contrast to many Web3 gaming tasks that stay theoretical or restricted to early-stage demonstrations, this blockchain-enabled integration is already delivering actual outcomes. In line with TapNation, gamers utilizing Reward Mode generated 89% extra advert income in comparison with conventional customers, primarily based on a 150,000-user pattern. Moreover, session counts and retention improved by 16%, demonstrating that blockchain incentives can meaningfully increase engagement and monetization.
Why ought to Web2 avid gamers battle to enter Web3?
• It must be seamless ✅
• A enjoyable gaming expertise ✅
• No prior blockchain information wanted ✅Rewards Mode onboarded 650,000+ Web2 avid gamers to @Polkadot 🕹️ powered by Unique’s SDKs & Polkadot’s high-performance infrastructure.… pic.twitter.com/zOcdK4N6oW
— Unique Network (@Unique_NFTchain) July 9, 2025
Stakeholders at Unique Network clarified that the aim was by no means to push speculative NFTs or buying and selling mechanics. As an alternative, the main target has been on attaining measurable outcomes for each the Polkadot ecosystem and its companions. With options akin to blockchain-based identification and digital rights administration now being embedded as invisible infrastructure, the group intends to create long-term worth fairly than chasing short-term headlines.
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🔖 That’s a wrap on the thread! Have a look under for extra sources and bookmarks:
• Comply with @TapNationGames on X
• Official Polkadot Press Launch: https://t.co/uwKD4qW33Z
• https://t.co/Rs9jzkIREY— Unique Network (@Unique_NFTchain) July 9, 2025
NFTs with Utility, Not Labels
The following section of the collaboration entails launching achievement-based NFTs inside TapNation’s video games. These digital belongings will function VIP Passes and unlock unique advantages as gamers progress. Importantly, these NFTs is not going to be marketed as such. As an alternative, they’re designed to mix naturally into gameplay, functioning extra as instruments for managing possession and identification than as collectible tokens.
These components are being developed underneath Unique Network’s NFTMozaic initiative, which promotes using NFTs for real-world purposes throughout sectors akin to gaming, fan interplay, and digital rights. The broader goal is to redefine the idea of NFTs, shifting the narrative from hypothesis to performance and sustainable engagement.
A Blueprint for Web3 Gaming Integration
This collaboration between Unique Network and TapNation presents a scalable mannequin for integrating blockchain expertise into cell video games. By specializing in usability and consumer expertise fairly than overt crypto branding, the companions are laying the inspiration for Web3’s sensible adoption. As cell gaming continues to develop globally, the success of initiatives like Reward Mode may form the way forward for blockchain-powered leisure.
