The sitting U.S. president and his household are cashing in on digital property tied to their political model.
Since launching his re-election marketing campaign in 2024, one which closely centered on the adoption of cryptocurrency, President Donald Trump and his household have aggressively dived into crypto with a collection of ventures that merge digital property with their political model.
Trump’s crypto ventures embrace a number of key tasks: NFT gross sales from digital buying and selling playing cards, the TRUMP and MELANIA memecoins, and the decentralized finance (DeFi) platform World Liberty Financial (WLFI). The USD1 stablecoin, issued by WLFI, at the moment has a market capitalization of $2.2 billion and ranks because the seventh-largest stablecoin by market cap, in line with DeFiLlama.
Whereas it’s arduous to estimate precisely how a lot of the president’s $5.1 billion web value is derived from crypto as a result of market volatility and a number of ventures, experiences place the whole within the eight- to nine-figure vary. One latest Bloomberg report places Trump’s crypto earnings at a minimal of $620 million. In the meantime, a Forbes article estimates the Trump household’s crypto holdings have added about $1 billion to their wealth, with extra anticipated.
Trump’s crypto earnings underscore how politics and digital property have gotten carefully linked. His success on this house additionally highlights new methods wherein political figures can increase cash and achieve affect utilizing cryptocurrencies, whereas additionally elevating issues concerning the ethics of utilizing political energy for private achieve.
“Trump didn’t simply stumble into crypto, he launched a memecoin by way of his personal corporations, promoted it publicly, and made tens of thousands and thousands doing it,” Kadan Stadelmann, CTO of Komodo Platform, instructed The Defiant. “Between that and his NFT drops, he’s one of the highest-earning political figures on-chain, which is wild to say about a sitting U.S. President. However he will get branding, fundraising and headlines, and that prints cash.”
TRUMP and MELANIA Memecoins
On the middle of the Trump crypto empire are the viral memecoins $TRUMP and $MELANIA. Launched the weekend earlier than Trump’s inauguration earlier this 12 months, they attracted large consideration from each merchants and political supporters.
The TRUMP token, which exists natively on Solana and can also be bridged to Ethereum, Base, and BNB Chain, surged in worth forward of the inauguration. This was primarily fueled by patrons utilizing it as each a present of assist and a high-risk funding. Analysts classify TRUMP and MELANIA as PolitiFi (political finance) cash – a sort of token tied to political figures.
On the time of publishing, TRUMP is buying and selling at $8.59, down 88% from its all-time excessive of $73.43 however nonetheless 99% above its lowest value of $4, in line with CoinGecko. It at the moment has a market capitalization of $1.7 billion and a absolutely diluted valuation (FDV) of $8.5 billion. CoinGecko at the moment ranks TRUMP because the fourth-largest memecoin by market cap, behind OGs resembling Dogecoin, Shiba Inu, and Pepe.
Forbes estimates the president could have earned about $315 million from TRUMP thus far. The president and his companions have been allotted 80% of the whole provide of 1 billion tokens, with 200 million launched initially for public distribution and liquidity. Since April, round 64 million extra tokens (or 8% of the remaining provide) have been unlocked. These unlocked tokens are value roughly $475 million after accounting for dilution and liquidity reductions, Forbes reported.
“Trump’s crypto playbook proper now’s like watching a ‘Large Brother’ contestant money in on their short-term fame for a fast TV deal,” mentioned Martin Lamming, the CMO at Avail. “The TRUMP memecoin flew in January amid large hype, producing circa. $350 Million within the early days.”
Lamming defined that Trump has “masterfully leveraged his fame, coverage sway, and monetary muscle” to rework the crypto panorama into a “boutique retail outlet” for his model.
“However, with the memcoin sector cooling, [Trump] is now turning to extra long-term performs, with a new blue-chip ETF and contemporary funding spikes,” he mentioned. “It is not simply a portfolio pivot, it’s a blueprint for the way on‑chain finance, politics, and superstar standing could be fused into a unified model machine.”
In the meantime, the MELANIA token, regardless of recording much less quantity, has adopted a comparable sample of viral progress. It reached an all-time excessive of $13.05 and a low of $0.168. It now trades at $0.18, down over 98% from its peak. MELANIA at the moment has a market capitalization of roughly $117 million, with 640 million tokens in circulation, per CoinGecko.
“The visibility is nice for crypto, little question about it. Tens of millions are seeing wallets, token charts, and on-chain exercise for the primary time, nevertheless it’s a double-edged sword,” mentioned Stadelmann. “When your first touchpoint with crypto is a superstar memecoin that’s centralized and pure hype, it warps the entire level of the trade. Nonetheless, prefer it or not, he’s definitely serving to convey crypto mainstream.”
World Liberty Monetary
One other challenge tied carefully to the Trump household is WLFI, a DeFi platform launched in 2024. WLFI positions itself as a “pro-America” different to centralized finance (CeFi), providing digital banking companies, stablecoins, and tokenized investments linked to Trump-branded ventures.
Whereas WLFI made waves when it was first introduced as a DeFi platform, it was principally acknowledged as being the issuer of USD1. The stablecoin gained vital traction after MGX, an Abu Dhabi-based know-how funding agency, revealed plans to make use of the token for a $2 billion funding in Binance, the world’s largest crypto trade.
Binance’s CEO, Changpeng “CZ” Zhao, was not too long ago linked to WLFI by The Wall Avenue Journal, which claimed that Zhao helped make introductions throughout the challenge’s worldwide outreach. Zhao, who pleaded responsible in 2023 to U.S. money-laundering violations, is reportedly in search of a presidential pardon and a return to the U.S. market.
In response to the WSJ’s article, WLFI took to X (previously Twitter) to state: “The suggestion that CZ acted as a ‘facilitator’ or ‘fixer’ for Zach Witkoff or WLFI will not be solely false, it’s laughable.”
In the meantime, on July 11, a separate Bloomberg article claimed that Binance really wrote the fundamental code for USD1, elevating additional battle of curiosity issues.
Bloomberg estimates that WLFI could possibly be value roughly $1.4 billion, based mostly on the valuation of comparable stablecoin corporations like Circle. Though the outlet doesn’t rely the stablecoin in Trump’s web value as a result of it’s “too speculative to worth”, its $2.2 billion circulation possible earns about $100 million this 12 months. A lot of that cash will go to the Trump household, in line with the report.
Most not too long ago, on Wednesday, July 16, holders of $WLFI, the native token of the challenge, voted to make them tradeable, opening the door to broader shopping for and promoting that would increase the worth of Trump’s stake.
NFTs
One of Trump’s earliest public crypto ventures comprised a collection of NFT buying and selling playing cards, launched in December 2022 beneath a licensing deal. The preliminary sale generated $4.4 million on the primary day and was adopted by a number of subsequent drops.
Based on Forbes, Trump has earned at the least $7 million from NFT gross sales, paid in each money and crypto. After taxes, the outlet estimates his earnings from NFTs at round $4 million.
Since then, at the least 4 NFT collections have been launched by the president. One of the latest drops, launched in the summertime of 2024, included 50 new cards valued at $99 each. The playing cards depict Trump in numerous fictional situations.
ETFs
President Trump’s newest crypto transfer is a deliberate exchange-traded fund (ETF) tied to 5 main cryptocurrencies. On July 8, Trump Media & Expertise Group, the corporate behind his Fact Social platform, filed with the SEC to launch the “Crypto Blue Chip ETF” later this 12 months.
The fund would maintain 70% Bitcoin, 15% Ethereum, 8% Solana, 5% XRP, and a couple of% Cronos, with Crypto.com as custodian. Trump Media had additionally introduced a Bitcoin-Ethereum ETF earlier, however its standing is unclear.
Crypto ETFs have gained traction since U.S. Bitcoin ETFs launched in 2024, providing buyers crypto publicity with out the necessity to purchase tokens instantly.
“Different public figures have dabbled in crypto, however none with this scale of potential monetary success,” mentioned Dan Hughes, founder and CTO at Radix. “Trump’s stage of political energy, superstar standing, and direct monetary stake in crypto dangers normalizing a crypto-economic mannequin constructed on hype, hypothesis, and fully devoid of fundamentals. Markets have struggled this 12 months; it’s fairly clear that the most important winner from the ‘crypto presidency’ is Trump.”
