Friday, July 25, 2025

Traditional Companies Enter the Crypto Treasury Game With BTC, XRP, and SOL Buys

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A rising variety of conventional firms are starting to experiment with digital belongings as a part of their company treasury methods, signaling a shift in how companies view crypto’s function in monetary administration.

This week alone, firms from sectors as numerous as agriculture, shopper manufacturing and even a virtually 80-year-old Japanese textile firm introduced allocations to tokens like Bitcoin (BTC), XRP (XRP), and Solana (SOL).

On Wednesday, Nature’s Miracle, an agricultural know-how firm, announced it might allocate as much as $20 million for an XRP (XRP) company treasury, making it certainly one of the newest agency to maneuver to an altcoin treasury strategy.  

Client manufacturing firm Upexi disclosed the acquisition of 83,000 SOL (SOL), valued at $16.7 million, for its company treasury, additionally on Wednesday.

A day earlier than, Kitabo, a publicly listed Japanese firm primarily concerned in textiles and recycling, revealed plans to purchase 800 million Japanese yen, or about $5.6 million, of Bitcoin for its firm reserve.

Bitcoin Adoption, Companies
The High 100 publicly listed Bitcoin treasury companies. Supply: BitcoinTreasuries

The rise of Bitcoin treasury companies has led to the growth of company treasury choices, with many companies now contemplating digital belongings for treasury methods. As the development grows, analysts warn of the mounting market and investment risks of crypto treasury firms. 

Associated: Trump’s Bitcoin mentor bet on BTC treasury strategies — and his wealth is exploding

Dangers related to the rising development of crypto treasury firms

Crypto holding companies, together with Bitcoin treasury companies, carry a number of authorized and market dangers that analysts warn may implode these firms and doubtlessly trigger wider fallout in the crypto markets.

Solely a few Bitcoin treasury companies will survive, in line with a June report from enterprise capital firm Breed.

The authors of the report argued that even minimal drops in Bitcoin’s worth may set off a dying spiral of overleveraged BTC companies, who could be compelled to promote their BTC to cowl debt obligations, doubtlessly resulting in a vicious cycle of decrease costs and dried-up company credit score.

Bitcoin Adoption, Companies
Crypto treasury firm dying spiral. Supply: Breed

Digital asset holding firms may additionally face costly investor lawsuits if crypto markets don’t carry out or if conventional monetary metrics like share costs sink.

These dangers are compounded by altcoin holding firms, which maintain inflationary belongings that may expertise 90% drawdowns between market cycles and usually peak throughout a single market cycle.

“Altcoins haven’t any ground and thus are cooked as soon as ‘the music stops,’ whereas the BTC treasury firms have a ground, and this ground is unbiased of them, and it tends to go up with time,” content material creator and neighborhood member Viktor wrote on X.

Journal: ‘China’s MicroStrategy’ Meitu sells all its Bitcoin and Ethereum: Asia Express