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First Bitcoin, Then Ethereum: Will Ripple’s XRP Be the Next Target of the Corporate Treasury Strategy?

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July 31, 2025
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First Bitcoin, Then Ethereum: Will Ripple’s XRP Be the Next Target of the Corporate Treasury Strategy?
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The third time might not be the attraction for these invested in XRP.

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Although synthetic intelligence (AI) has been the hottest pattern on Wall Road for the higher half of the final three years, it isn’t the solely pattern that is turning heads and elevating eyebrows. The emergence of cryptocurrency treasury methods has put some serious pep in the steps of the world’s leading digital assets.

Over the trailing-three-year interval, as of this writing in the early night on July 28, XRP (XRP -1.30%), the third-largest digital forex by market worth, had risen simply shy of 800%. In the meantime, respective No.’s 1 and a pair of in market worth, Bitcoin (BTC -0.38%) and Ethereum (ETH -0.97%), have galloped greater by 421% and 136%.

A professional investor using a stylus to interact with a rapidly rising cryptocurrency chart displayed on a tablet.

Picture supply: Getty Photos.

Quite a few components have performed a job in the outperformance of this crypto trio, together with the election of Donald Trump, whose administration has taken a good view of the digital asset panorama, in addition to constructive sentiment in the funding area. With two of Wall Road’s three main inventory indexes blasting to new highs, investor confidence is hovering in the emotion-driven digital forex house.

However there is no mistaking the demand-side increase Bitcoin and Ethereum have loved from the adoption of corporate treasury strategies involving these tokens. The query is: Will Ripple’s XRP be the subsequent goal for company America?

Cryptocurrency treasury methods have lifted demand for main digital property

As an alternative of carrying money or different marketable securities on their steadiness sheets, some companies are selecting to make use of their money, or issuing inventory and/or some kind of debt, to buy digital property.

The concept of the Bitcoin treasury strategy kicked off with Technique (MSTR 1.91%)(previously generally known as MicroStrategy), which started buying Bitcoin to carry on its steadiness sheet in August 2020. Technique CEO Michael Saylor has been adamant for years that Bitcoin is a superior kind of cash, particularly when in comparison with the U.S. greenback, which devalues over time as the U.S. cash provide will increase.

Technique, which anointed itself the first “Bitcoin Treasury Firm,” has spent about $43.6 billion to amass 607,770 Bitcoin. Since solely 21 million Bitcoin are set to be mined, Technique owns near 2.9% of the lifetime provide. The notion of a set peak circulating provide is why Bitcoin is often considered as an exceptional inflationary hedge.

A quantity of firms have adopted in Technique’s footsteps by including Bitcoin to their steadiness sheets, many of that are micro- and small-cap companies which can be trying to drum up hype for his or her respective firms.

Just lately, a handful of public firms started shifting their consideration to Ethereum. Whereas Bitcoin’s top-selling level is its perceived shortage, Ethereum’s is its functionality. Ethereum’s blockchain is the spine for decentralized functions, smart contracts, and decentralized finance that removes the intermediary from the equation.

Two notable public firms have dived head-first into the Ethereum treasury technique: Bitmine Immersion Applied sciences (BMNR -0.95%) and SharpLink Gaming (SBET -3.83%). Bitmine, whose board is chaired by Fundstrat’s Tom Lee, holds 566,776 Ether (ETH), with a objective of gobbling up 5% of the circulating provide. In the meantime, SharpLink holds 360,807 ETH, value about $1.36 billion at the time of this writing.

A calculator and pen set atop corporate income statements and balance sheets.

Picture supply: Getty Photos.

Is XRP the subsequent logical crypto treasury candidate?

Contemplating XRP’s ninefold ascent over the final three years, in addition to its quite a few near-term catalysts, it might seem there is definitely momentum, on paper, for public firms so as to add XRP tokens to their steadiness sheet. But when traders dig beneath the surface-scratching headlines, they will uncover it is unlikely that XRP shall be a sought-after digital asset for company America.

There isn’t any query that XRP has loved a stellar run-up. President Trump’s November victory cleared the approach for the eventual resignation of now-former U.S. Securities and Change Fee (SEC) Chair Gary Gensler, who was a continuing thorn in the facet of digital currencies. Gensler’s exit led to the decision of litigation clouds that had hung over Ripple, whose fee community leans on XRP as its bridge forex for cross-border transactions.

Moreover, there’s a lot of pleasure surrounding the possibility of the SEC approving a spot XRP exchange-traded fund (ETF). A spot XRP ETF would probably comply with in the footsteps of Bitcoin and Ethereum and see sizable money inflows in the weeks and months following approval.

XRP traders additionally stay optimistic about the ongoing adoption of XRP as a cross-border fee middleman. North of 300 monetary establishments are using RippleNet to facilitate transactions that may validate and settle in three to 5 seconds. If adoption continues, Ripple’s fee community might result in a requirement surge in XRP tokens.

However herein lies the rub.

Whereas XRP has been firing on all cylinders in latest months attributable to a confluence of constructive components, it lacks the perceived stand-alone worth brough to the desk by Bitcoin and Ethereum. Whereas Bitcoin has its restricted provide as a catalyst, and Ethereum stands tall as the premier sensible contracts blockchain, XRP is solely a bridge forex for Ripple’s fee community.

What’s extra, XRP isn’t the only bridge available to financial institutions utilizing Ripple’s cross-border fee options. In choose abroad markets, monetary establishments aren’t utilizing XRP in any respect to finish transactions.

Moreover, the adoption charge for Ripple’s fee platform and XRP stays comparatively tame. Although having greater than 300 monetary establishments utilizing RippleNet globally sounds nice on paper, it is a far cry from the 11,000-plus monetary establishments counting on the Society for Worldwide Interbank Monetary Telecommunication, or SWIFT, which has been the customary for cross-border funds spanning many years.

Though one publicly traded micro-cap firm with a market cap of lower than $2 million recently unveiled an up-to-$20 million XRP treasury reserve strategy, traders should not anticipate XRP to be actively held for any sustained interval by nonfinancial (or financial-based) public firms.



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