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Felipe Flores appointed as Regional Senior Vice President at Endava

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August 6, 2025
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Felipe Flores appointed as Regional Senior Vice President at Endava
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Felipe Flores has been appointed as Regional Senior Vice President of Knowledge and AI for Endava, with a remit to supervise the event and growth of the corporate’s Knowledge and AI capabilities throughout the Asia-Pacific area.

Flores, who has greater than 20 years of expertise within the knowledge and AI sector, might be liable for constructing a robust community of regional AI leaders and aligning Endava’s providers with the distinct wants of the APAC market.

As a recognised determine in Australia’s knowledge and AI ecosystem, Flores was previously Chief Knowledge, Analytics and Expertise Officer at Honeysuckle Well being. His prior roles additionally embrace senior knowledge positions at ANZ Financial institution and Liberty Monetary.

Endava has highlighted this appointment as a part of its wider technique of investing in AI-native options throughout the area, at a time when AI adoption is accelerating inside enterprise operations. Flores’s focus might be on creating connections between knowledge and AI specialists throughout APAC to facilitate domain-specific experience and cultural understanding inside consumer initiatives.

“The way in which AI is now getting used marks a pivotal second for organisations,” mentioned Flores. “I sit up for working collaboratively throughout the area to assist shoppers transfer past experimentation into scaled, strategic adoption. Our imaginative and prescient is to domesticate a related community of senior knowledge and AI leaders who carry domain-specific experience and cultural perception to each engagement. Collectively, we might help ship people-centred AI options which might be grounded in enterprise worth and constructed for lasting influence.”

Flores’s business engagement extends past govt roles. He’s the founding father of Knowledge Futurology and a co-organiser of Knowledge Science Melbourne. Each communities are described as supporting collaboration, studying, and the promotion of utilized AI inside Australia’s expertise sector.

Josh Doolan, Managing Director APAC at Endava, commented on Flores’s appointment. “Felipe brings each imaginative and prescient and execution functionality to the desk. His collaborative strategy and deep business expertise make him the best chief for us in APAC. We’re thrilled to have him on board as we proceed supporting shoppers with transformational, AI-native options.”

Flores’s background in knowledge started after he arrived in Australia in 2003. His work has included creating early fatigue-detection algorithms within the assets sector and main data-driven initiatives to ship buyer worth in monetary providers and healthcare.

Endava has famous that Flores’s arrival coincides with a interval of great progress for the corporate. Endava was lately named certainly one of seven international companions in OpenAI’s Beta Providers Accomplice Program, a partnership that formalises its use of OpenAI’s applied sciences to supply large-scale AI options for enterprises.

Endava’s collaboration with OpenAI has enabled the discharge of recent merchandise, together with Morpheus, an AI accelerator software, and Compass, which focuses on discovery and core modernisation for shoppers looking for to transition in direction of AI-native enterprise fashions.

The corporate has shoppers working throughout a number of industries around the globe, together with sectors such as monetary providers, insurance coverage, healthcare, retail, communications, and expertise.

With greater than 11,000 workers globally, Endava maintains a presence in a number of areas together with Europe, the Americas, Asia Pacific, and the Center East.



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