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Trump Media’s latest crypto venture borrows a page from the MicroStrategy playbook: hoard a specific cryptocurrency and dress it up as a business

cryptonews100_tggfrn by cryptonews100_tggfrn
August 27, 2025
in World Liberty Financial
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Trump Media’s latest crypto venture borrows a page from the MicroStrategy playbook: hoard a specific cryptocurrency and dress it up as a business
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President Donald Trump’s private crypto ventures are increasing once more, this time with plans for a digital asset treasury firm that holds another cryptocurrency.

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Trump Media and Know-how Group, which operates the Fact Social media platform, announced Tuesday that it was partnering with the cryptocurrency change Crypto.com to kind a firm that holds CRO, a token created by Crypto.com. A clean verify firm tied to Yorkville Advisors is one other co-founder of the new agency, referred to as Trump Media CRO Technique.

Trump Media mentioned it plans to buy $105 million value of CRO. Yorkville mentioned the complete anticipated funding for the firm’s treasury will probably be $1 billion value of CRO, or about 19% of the token’s market cap, plus $420 million in money and equivalents and as a $5 billion line of credit score.

The announcement is a part of the hottest trend in crypto, during which a vast number of firms – many with no apparent ties to the world of digital belongings – have made shopping for and holding cryptocurrency a main a part of their business plan. The mannequin relies on MicroStrategy, a tech agency that first began shopping for bitcoin in 2020 and has seen its inventory value soar.

“Firms of all sizes and sectors are strategically planning for the future by establishing digital asset treasuries anchored by belongings which have created a complete worth proposition and are poised for even larger utility,” Devin Nunes, the chairman and CEO of Trump Media, mentioned in a assertion.

Trump Media mentioned it plans to introduce a “rewards system” on Fact Social that makes use of Crypto.com digital pockets infrastructure. CRO noticed its value bounce Tuesday morning by about 30% to 21 cents a token. It’s nonetheless far off from its all-time excessive of almost 97 cents a token that it hit in 2021.

Increasing Crypto Empire

Since taking workplace, the Trump administration has pushed for crypto-friendly laws and legal guidelines, whereas the Trump household has aggressively sought to broaden its crypto-related companies.

That unprecedented dynamic has led to allegations of corruption from Democrats, although the president says he has entrusted the administration of his business dealings to his sons.

In Might, Trump rewarded prime buyers in his meme coin with a swanky dinner. Trump launched the coin simply days earlier than taking workplace. Followers of the president have additionally been in a position to purchase crypto-themed Trump merchandise, together with $100,000 watches and expensive sneakers.

Trump Media beforehand announced plans to carry a important quantity of bitcoin on its books as properly as to create an exchange-traded fund tied to the costs of 5 well-liked cryptocurrencies.

World Liberty Monetary, a cryptocurrency firm launched by Trump and his sons final 12 months, has acquired important boosts from an funding fund in the United Arab Emirates and Justin Solar, a China-born crypto entrepreneur. The Securities and Trade Fee has paused a lawsuit it filed in opposition to Solar in 2023 alleging his firm engaged in market manipulation and paid celebrities for undisclosed promotions.

Somewhat-known agency referred to as ALT5 Sigma lately introduced it was planning to lift $1.5 billion to purchase the digital cash created by World Liberty Monetary and that Eric Trump, the president’s son, is becoming a member of the firm’s board.

Additionally on Tuesday, a agency referred to as Canary Capital filed paperwork with the SEC in search of to promote an exchange-traded fund that can monitor the value of the president’s meme coin.

Introducing the 2025 Fortune International 500, the definitive rating of the greatest firms in the world. Explore this year’s list.



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