Thumzup Media strikes into crypto, including 3,500 Dogecoin rigs after $1M Bitcoin purchase and $50M inventory increase.
Thumzup Media Company is shifting its focus from digital promoting to large-scale cryptocurrency mining. The corporate introduced its plans after securing $50 million by a latest all-common inventory providing at $10 per share. Thumzup can be making ready to shut its acquisition of DogeHash Applied sciences, which provides 3,500 Dogecoin mining rigs to its operations.
Transition Into Cryptocurrency Mining
Thumzup began its move into digital belongings earlier this yr with a $1 million Bitcoin buy in January. A second $1 million Bitcoin funding adopted shortly after, supported by a constructive response from shareholders. The corporate’s board has since approved holding further cryptocurrencies comparable to Dogecoin, Litecoin, Solana, Ripple, Ether, and USD Coin.
In August, Thumzup signed agreements to amass DogeHash Applied sciences. The mining agency at present operates 2,500 Dogecoin mining rigs, with 1,000 extra scheduled for supply by year-end. Thumzup acknowledged that this acquisition will create a brand new enterprise unit centered on utility-scale Dogecoin mining.
The corporate expects the rigs to generate substantial mining income relying on Dogecoin market costs. Estimates utilizing Bitmain’s Antminer L9 efficiency recommend annual income potential of over $22 million at present Dogecoin ranges. Thumzup believes this operation might surpass the expansion prospects of its promoting platform.
Enlargement Technique and Monetary Place
To assist its mining growth, Thumzup raised $6.5 million in June 2025 at $6 per share from strategic buyers. In early August, the corporate accomplished a $50 million increase by Dominari Securities, additional strengthening its steadiness sheet. These funds are earmarked for mining infrastructure development and digital asset accumulation.
Thumzup reported that it now maintains over $50 million in money with a comparatively low burn fee. The corporate can be working with Coinbase Prime to entry institutional buying and selling, custody companies, and a Bitcoin-backed credit score facility. This partnership gives Thumzup with better monetary flexibility whereas scaling its mining operations.
Executives mentioned that the pending acquisition will diversify Thumzup’s income base whereas providing publicity to the $10.5 billion cryptocurrency mining trade. In response to Enterprise Analysis Insights, this sector is projected to develop at an annual fee of 8.9% to $22.6 billion by 2035.
Parallel Development of Promoting Platform
Whereas cryptocurrency has turn out to be a central focus, Thumzup’s AdTech platform continues to develop. By August 2025, the platform had recorded greater than 34,000 paid social media posts. It additionally surpassed 1,000 advertiser places utilizing the service, displaying continued demand for user-generated advertising and marketing content material.
The corporate is exploring tiered packages, premium analytics, and potential strategic alternate options to strengthen the promoting phase. Thumzup’s administration famous that this enterprise line stays a part of its long-term technique. Nonetheless, the cryptocurrency unit could quickly drive a bigger share of future income.
Thumzup has additionally created a crypto advisory board and appointed Alex Hoffman, head of ecosystem at DogeOS, as its first member. Hoffman’s position is to advise on Dogecoin ecosystem improvement and new purposes which will broaden digital asset utility.
With 3,500 mining rigs deliberate, $1 million invested in Bitcoin, and partnerships for monetary companies, Thumzup is positioning itself to scale throughout the cryptocurrency sector. The corporate acknowledged that shareholder approval of the DogeHash acquisition would be the subsequent step in its transformation.
