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Dogecoin’s first ETF launches after SEC eases pathway for crypto funds to enter public markets

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September 19, 2025
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Dogecoin’s first ETF launches after SEC eases pathway for crypto funds to enter public markets
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Buyers can now speculate on a dog-themed memecoin straight from their brokerage accounts. On Thursday morning, the U.S.’s first spot Dogecoin ETF went stay on Cboe BZX, an alternate headquartered in Chicago. Spot funds give merchants publicity to present asset costs—as opposed to futures or different derivatives. 

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Dogecoin is broadly thought-about to be the first memecoin, or a cryptocurrency that references an internet joke and doesn’t have underlying utility. Dogecoin derives its title from a well-liked meme that incorporates a Shiba Inu canine and absurdist textual content, like “so amaze.”

The launch of a memecoin ETF illustrates the shift within the regulatory panorama over the previous 12 months in favor of the crypto business—particularly since blockchain advocates battled with the Securities and Change Fee for years to launch a spot ETF for Bitcoin, the biggest cryptocurrency by market capitalization. Now, particularly with new rule adjustments voted in Wednesday by the SEC, the floodgates for funds tied to digital property seem to be broad open.

The ETF issuer Rex Monetary and its sister agency Osprey Funds, which focuses on crypto investments, collectively handle the Dogecoin ETF. The fund is listed with the ticker DOJE. The value of the memecoin is up 7% over the previous 24 hours to nearly 29 cents, in accordance to knowledge from Binance. 

“We’re doing one thing no one’s ever executed, and it’s catching lots of people without warning,” Greg King, CEO of REX Monetary, instructed Fortune.

The rise of crypto ETFs

The Dogecoin ETF, like different crypto funds, lets conventional buyers and establishments, who often don’t have entry to crypto exchanges like Coinbase, speculate on cryptocurrencies from inside conventional brokerage platforms akin to Constancy.

Proponents have lengthy stated crypto ETFs can entice new buyers to allocate parts of their portfolio into digital property, however for years, the SEC blocked spot crypto ETFs from going stay. The company cited fears of market manipulation for its hesitancy.

In January 2024, after a protracted authorized battle with the crypto monetary agency Grayscale, the company relented, and the U.S.’s first spot Bitcoin ETFs got here to market, together with an entry from the asset administration titan BlackRock. Since their launch, over $57 billion in capital has flowed into spot Bitcoin ETFs within the U.S., in accordance to knowledge from the crypto analytics website SoSoValue.

The success of the Bitcoin funds opened the floodgates for new crypto ETFs to hit the market. Quickly, in July 2024, BlackRock and different rivals launched ETFs for Ethereum, the world’s second-largest cryptocurrency. And, one 12 months later, Rex Monetary and Osprey Funds launched the first ETF for Solana, one other digital asset.

On Wednesday, the SEC approved rule adjustments to enable exchanges to undertake generic itemizing necessities for digital asset ETFs. Slightly than needing to move by personalized, handbook evaluate from the SEC, ETF issuers will ship their proposals immediately to the exchanges. 

That fast-tracking has no less than one regulator apprehensive.

“The Fee is passing the buck on reviewing these proposals and making the required investor safety findings, in favor of quick monitoring these new and arguably unproven merchandise to market,” wrote Caroline Crenshaw, a commissioner on the SEC, in an announcement alongside the company’s resolution.  

On Thursday, Rex Monetary and Osprey Funds additionally launched the first spot ETF for XRP, one other cryptocurrency.

On the brand new Fortune Crypto Playbook vodcast, Fortune’s senior crypto consultants decode the largest forces shaping crypto as we speak. Watch or listen now



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