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Why Upexi chose Solana over Ethereum for its treasury

cryptonews100_tggfrn by cryptonews100_tggfrn
October 18, 2025
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Why Upexi chose Solana over Ethereum for its treasury
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Brian Rudick, Chief Technique Officer at Upexi, defined why treasury companies are nonetheless HODLing after the most recent crypto market crash.

Abstract

  • Upexi hasn’t offered a single token post-crash — their 2M+ SOL place stays unchanged
  • Upexi says volatility enhances the worth of the convertible bonds they concern, enabling higher capital raises
  • Solana was chosen over Ethereum resulting from its throughput, composability, and monolithic structure

When the crypto market shed over $1 trillion in worth in a matter of hours, many traders panicked. Nonetheless, crypto treasury firms, which maintain massive quantities of spot tokens on their stability sheets, didn’t flinch.

One in every of them is the Solana treasury agency Upexi. On this unique interview, Brian Rudick, Chief Technique Officer at Upexi, explains why latest volatility didn’t have an effect on their enterprise. He additionally defined how the treasury agency decides when to purchase extra SOL, the most recent developments amongst treasury companies, and its basic case for the token.

Crypto.information: The latest crypto crash has worn out a trillion in crypto market cap in hours, and it hit Solana fairly arduous. Whereas SOL recovered, how did this have an effect on treasury firms like Upexi?

Brian Rudick: Actually, for us, the impression was principally zero, and I believe that’s true for most treasury firms. We comply with a buy-and-HOLD technique. We’re not doing aggressive on-chain buying and selling or utilizing leverage to chase yields. We maintain spot Solana and we stake it. So when there’s a crash, what actually occurs is that your internet asset worth (NAV) drops quickly, after which, on this case, it largely recovered.

Except you’re extremely levered, it doesn’t have an effect on your technique or danger profile a lot. If something, it might current a very enticing entry level. Should you’ve acquired money prepared, you should purchase the dip. However in any other case, nothing adjustments for us.

The true danger is extreme leverage: in case you’re borrowing closely and the token you’re holding crashes and stays low, that’s the place issues begin. We’re very conservative. We solely have about $40 million in excellent debt, towards roughly $400 million in Solana. That’s single-digit leverage. And that line of credit score will be repaid at any time.

So for treasury firms, the one method you turn into a compelled vendor is in case you’re extremely levered, and token costs crash and keep down for an prolonged interval. Most of those firms ladder their debt maturities throughout a number of years. So the danger solely crystallizes if we’re caught in a deep bear market for years, not weeks.

CN: Does this type of volatility have an effect on demand from institutional or retail traders? It actually spotlighted how risky crypto nonetheless is.

BR: I don’t suppose it adjustments investor demand in any respect. Many of the traders coming right into a treasury firm like ours aren’t attempting to commerce out and in over just a few weeks.

They’re not chasing short-term strikes. They’re right here as a result of they perceive the long-term worth accrual — and that comes from mechanisms like capital issuance, staking yield, and compounding SOL per share. They settle for that crypto is risky. That’s a part of the sport. However over time, if the value-per-share will increase, that’s what they care about.

Additionally, treasury firms can monetize volatility in methods others can’t. For instance, once we, or an organization like MicroStrategy, concern convertible notes, there’s an embedded possibility in these devices. And the extra risky the underlying asset is, on this case, our inventory, the extra priceless that possibility turns into to the client.

So volatility really helps us increase capital extra effectively in some circumstances. Traders can pay extra for that embedded volatility premium. So slightly than being a danger, it might really be an asset if you know the way to construction round it.

CN: What are some great benefits of investing in a treasury agency like Upexi, as an alternative of simply shopping for the underlying asset like SOL?

BR: First, a treasury technique can create actual shareholder worth. A method is thru clever capital issuance — if we’re buying and selling above ebook worth, then elevating fairness at that degree lets us improve our SOL per share. That, in flip, ought to assist our inventory worth if the market holds the a number of.

Second, our treasury is a productive asset. We stake our Solana, incomes about an 8% annual yield. And in some circumstances, we’re in a position to purchase locked SOL at a mid-teens low cost. If you convert that low cost right into a yield-equivalent, it successfully doubles our staking returns.

These are actual worth accrual mechanisms, compounding over time, and so they’re central to our thesis.

CN: How do you determine when to purchase Solana?

BR: After we increase extra money, we purchase extra Solana. We don’t time the market. Our technique is tied to capital formation. We will increase capital in just a few methods: Convertible notes, Fairness personal placements, or ATM packages — that are “at-the-market” fairness issuance packages.

Again in April, we did a $100 million fairness personal placement, and in July, we accomplished a $200 million concurrent providing — half fairness, half convertible debt. As soon as we had that liquidity, we deployed it into Solana.

CN: And the way do you determine when to hunt funding? Does that rely on whether or not you’ll be able to improve SOL per share?

BR: Precisely. Lots of it is determined by market situations. Is there sturdy investor urge for food for treasury firm fairness? Are we buying and selling at a a number of that makes fairness issuance accretive?

There’s a push-pull there. For instance, if we’re buying and selling at 5x NAV, then promoting $100 million in fairness is extremely accretive: we’d be creating worth instantly. But it surely’s additionally tougher to lift that a lot at such a excessive valuation.

So that you’re balancing how accretive the increase is versus how achievable it’s. We’ve filed for an fairness line with the SEC, which is actually a quasi-ATM. As soon as it’s deemed efficient, we’ll be capable to promote a small proportion of our every day buying and selling quantity into the market to lift funds regularly.

However you need to watch out. You don’t wish to hit your individual inventory worth. So we usually have a look at issuing 1–4% of every day quantity — simply sufficient to lift capital with out disrupting the market, and nonetheless accretive to SOL/share.

CN: Why Solana?

BR: Solana stood out to us because the main high-performance good contract blockchain. There are three explanation why:

When it comes to its tech, Solana processes transactions in parallel, like trendy processors do. It’s the primary second-generation good contract chain, launched in 2020, so it advantages from newer structure and design ideas, but additionally has significant community results.

There’s additionally its ecosystem, which is extremely versatile. From DeFi, DePIN, social, gaming, tokenization, stablecoins, meme cash, AI brokers, and so on. You may construct something on Solana.

Its traction can be sturdy. Should you have a look at metrics on platforms like Artemis.xyz, Solana is already main in key areas: every day energetic customers, DEX volumes, and dApp revenues.

Ethereum is the most important chain and probably the most well-known, no query. However Solana is making big inroads, and we’re attempting to place ourselves the place the market goes.

CN: How do you view Solana’s aggressive panorama? How does Solana examine to different comparable chains?

BR: Ethereum is certainly the most important and most decentralized chain, and it has a robust model. But it surely’s additionally constrained by its early design decisions.

Ethereum prioritized decentralization and safety above all else, which meant efficiency suffered. That’s why a lot of the execution has been pushed out to layer 2s — that are principally separate blockchains. They seize a number of worth that in any other case may need accrued to Ethereum itself.

Solana took a unique method. It targeted on efficiency and safety upfront — and has been in a position to develop into decentralization over time, due to issues like Moore’s Regulation and enhancements in {hardware} and bandwidth. We expect it’s the primary chain that’s safe, decentralized, and high-performance all of sudden.

From our viewpoint, Solana is purpose-built for one objective: to turn into the infrastructure for internet-scale capital markets — 24/7, international, permissionless entry. That imaginative and prescient is admittedly compelling, and we predict it’s the place the way forward for finance is headed.

CN: How does Solana examine to Ethereum’s L2s from the attitude of the customers?

BR: The person expertise on Solana is way less complicated and extra unified. That’s as a result of Solana is monolithic — it does all the pieces (knowledge availability, execution, consensus, and settlement) on one layer. You don’t want to leap between rollups or fear about bridging.

With Ethereum, the worth is fragmented throughout L2s, and most of them nonetheless have centralized sequencers, which raises questions on decentralization and regulatory danger. You’re trusting the sequencer operator, and that’s not a real permissionless system. Solana avoids a number of that complexity.

CN: What developments are you interested by currently that the remainder of the market is likely to be lacking?

BR: I’ll be trustworthy. Upexi was one of many first to do a large-scale fairness personal placement to construct an altcoin treasury, particularly in Solana. And since we have been early — and profitable — a number of copycats adopted.

Now, the area is getting saturated. There are tons of firms attempting to do the identical factor. Consequently, valuations and NAV multiples have come down. That’s the shift. Everybody’s now attempting to determine: what’s the “Digital Asset Treasury 2.0” mannequin? What comes subsequent?

One thought floating round is whether or not you should purchase a worthwhile working enterprise and use its money movement to build up digital belongings — basically funding your treasury from actual earnings. It’s an fascinating thought, however I’m not satisfied. MicroStrategy’s success arguably comes from the truth that it doesn’t have a distracting enterprise mannequin.

Most individuals couldn’t even inform you what MicroStrategy really does past holding Bitcoin, and that simplicity has labored in its favor. So I’m undecided bringing in working complexity provides worth to this mannequin.

One other thought is to go additional on-chain and attempt to juice yields — utilizing extra aggressive staking methods, maybe leveraging DeFi or different liquidity protocols. That’s not one thing we’re doing. We expect it introduces a complete vary of dangers — authorized, regulatory, good contract danger, liquidation — and even then, these yields most likely gained’t maintain as extra capital chases them.

We’re already incomes mid-teens equal returns by way of extra conservative methods, like shopping for locked Solana at a reduction. We don’t really feel the necessity to take extra danger simply to chase an additional few factors of yield.

After which there are mergers and acquisitions, which have gotten a sizzling subject. I’m a bit blended on it. Should you’re an organization buying and selling beneath NAV, why would you promote your self to a different agency for lower than your token worth when you’ll be able to simply liquidate immediately at NAV? On the opposite aspect, in case you’re the client, why would you pay a premium for one other firm’s belongings when you may purchase those self same tokens within the open market?

Plus, M&A comes with transaction danger, bankers, attorneys, months of course of, and there’s all the time the query of how the market will react. We’ve already seen an instance the place the market didn’t prefer it. Try introduced the acquisition of Semler. The deal was accretive on a per-Bitcoin foundation, however Try’s inventory dropped about 40% proper after. That’s the type of danger you’re taking.

That mentioned, there are causes M&A would possibly nonetheless occur. If a purchaser can’t increase money on their very own however can supply inventory, and if a vendor is prepared to simply accept that fairness, it might nonetheless make sense, particularly if the mixed firm will get higher visibility or greater buying and selling quantity. That helps with future fairness issuance.

So, we’ll see. I believe we’ll study lots from the following few M&A offers. In the event that they’re nicely obtained, you would possibly see a wave of consolidation. If not, it’ll seemingly keep muted. For us, the main focus stays the identical: be disciplined, increase capital accretively, stake responsibly, and compound SOL per share over time. That also works, and it really works with out pointless danger.



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