Press release – Kering and L’Oréal forge a beauty alliance – 20251019
KERING AND L’ORÉAL FORGE AN ALLIANCE IN BEAUTY AND WELLNESS
Paris and Clichy, France. October 19, 2025 – Kering and L’Oréal introduced at this time that they’re getting into a long-term strategic partnership in luxurious beauty and wellness. This binding settlement encompasses the acquisition of the Home of Creed by L’Oréal, the beauty and perfume licenses of iconic Homes of Kering and an unique enterprise to discover enterprise alternatives in the sphere of wellness and longevity.
Constructing on the success of Yves Saint Laurent Beauté, this alliance additional consolidates the lengthy historical past of collaboration of two world leaders with complementary strengths – iconic luxurious manufacturers of Kering and the world-class experience of L’Oréal in beauty – to speed up progress and unlock appreciable worth throughout high-potential classes.
Beneath the phrases of this settlement, Kering has the suitable to promote Kering Beauté together with the Home of Creed to L’Oréal. A real heritage title in haute parfumerie, Creed stands among the many main high-end luxurious perfume Homes, celebrated for its craftsmanship and mastery of uncommon pure elements. As a part of L’Oréal Luxe, Creed will probably be finest positioned to speed up even additional its world improvement throughout each males’s and girls’s markets.
The partnership consists of the rights to enter right into a 50-year unique license for the creation, improvement, and distribution of perfume and beauty merchandise for Gucci, commencing after expiration of the present license with Coty, and respecting the Kering group’s obligations as per the present license settlement.
Kering may even grant L’Oréal 50-year unique licenses for the creation, improvement, and distribution of perfume and beauty merchandise for Bottega Veneta and Balenciaga, beginning upon closing of the introduced transaction.
A strategic committee will probably be established to make sure coordination between Kering manufacturers and L’Oréal and monitor the progress of our partnership.
The settlement, together with the sale of Creed and the institution of those 50-year licenses on these iconic Homes of Kering, is valued at €4 billion, payable in money at closing, anticipated in the primary half of 2026. L’Oréal may even pay royalties to Kering for using its licensed manufacturers.
Past beauty, Kering and L’Oréal are becoming a member of forces to discover enterprise alternatives on the intersection of luxurious, wellness, and longevity. This unique partnership, in the type of a deliberate 50/50 three way partnership, will craft cutting-edge experiences and companies combining L’Oréal’s innovation capabilities with Kering’s deep understanding of luxurious purchasers.
“This strategic alliance marks a decisive step for Kering,” declared Luca de Meo, CEO of Kering. “Becoming a member of forces with the worldwide chief in beauty, we are going to speed up the event of perfume and cosmetics for our main Homes, permitting them to attain scale in this class and unlock their immense long-term potential, as did Yves Saint Laurent Beauté below L’Oréal’s stewardship. Collectively, we may even enterprise into new frontiers of wellness, combining the unrivalled experience of L’Oréal with our distinctive luxurious attain. This partnership permits us to deal with what defines us finest: the inventive energy and desirability of our Homes.”
“I’m delighted to forge this long-term strategic alliance with one of many world’s most prestigious, inventive and visionary luxurious teams. This partnership will additional solidify our place because the world’s #1 luxurious beauty firm and permit us to discover new avenues in wellness collectively.” mentioned Nicolas Hieronimus, CEO L’Oréal Groupe. “The addition of those extraordinary manufacturers completely enhances our present portfolio and considerably expands our attain into new, dynamic segments of luxurious beauty. By means of Creed, we are going to set up ourselves as one of many main gamers in the fast-growing area of interest perfume market. Gucci, Bottega Veneta and Balenciaga are all distinctive couture manufacturers with huge potential for progress.”
The settlement comprises customary phrases and circumstances, together with regulatory approvals. The settlement can also be topic to Kering’s obligations below French employment legislation, with the suitable for Kering to promote Kering Beauté to L’Oréal and an exclusivity granted to L’Oréal.
About Kering
Kering is a world, family-led luxurious group, dwelling to folks whose ardour and experience nurture inventive Homes throughout couture and ready-to-wear, leather-based items, jewellery, eyewear and beauty: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, McQueen, Brioni, Boucheron, Pomellato, Dodo, Qeelin, Ginori 1735, in addition to Kering Eyewear and Kering Beauté. Impressed by their inventive heritage, Kering’s Homes design and craft distinctive merchandise and experiences that replicate the Group’s dedication to excellence, sustainability and tradition. This imaginative and prescient is expressed in our signature: Creativity is our Legacy. In 2024, Kering employed 47,000 folks and generated income of €17.2 billion.
About L’Oréal Groupe
For 115 years, L’Oréal, the world’s main beauty participant, has devoted itself to 1 factor solely: fulfilling the beauty aspirations of shoppers all over the world. Our function, to create the beauty that strikes the world, defines our strategy to beauty as important, inclusive, moral, beneficiant and dedicated to social and environmental sustainability. With our broad portfolio of 37 worldwide manufacturers and bold sustainability commitments in our L’Oréal for the Future programme, we provide every and each particular person all over the world one of the best in phrases of high quality, efficacy, security, sincerity and duty, whereas celebrating beauty in its infinite plurality.
With greater than 90,000 dedicated workers, a balanced geographical footprint and gross sales throughout all distribution networks (e-commerce, mass market, department shops, pharmacies, perfumeries, hair salons, branded and journey retail), in 2023 the Group generated gross sales amounting to 41.18 billion euros. With 20 analysis facilities throughout 11 nations all over the world and a devoted Analysis and Innovation workforce of over 4,000 scientists and 6,400 Digital abilities, L’Oréal is concentrated on inventing the way forward for beauty and changing into a Beauty Tech powerhouse.
Contacts Kering
Contacts L’Oréal
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