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Anna Sui on The Nineties and when the kids took over

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November 6, 2025
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Anna Sui on The Nineties and when the kids took over
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At the flip of the decade in 1990, a younger designer named Anna Sui and her shut pal and trend photographer Steven Meisel have been parading round Paris for Vogue week.Their first cease earlier than heading over to the Spring/Summer time 1991 Jean Paul Gaultier present was the iconic Ritz Resort to choose up Madonna. As the three settled into the entrance row, Madonna, seated subsequent to Sui, turned to her and whispered, “Anna, I’ve a shock for you.” 

Beneath her coat was an Anna Sui baby doll dress in black chiffon. The “Materials Lady,” who might have worn something in the world, had chosen one among Sui’s. It was a turning level — one which set the tone for the decade to return, as Sui’s reveals would quickly really feel much less like runways and extra like rock concert events. 

The cowl of Sui’s new guide, The Nineties x Anna Sui, captures the spirit of that period completely. All through the decade, the Anna Sui title stood out as an outlier at New York Vogue Week — playful, detailed, and deeply related to youth tradition and the grunge rebellion. 

One specific second got here in 1994, when Interview Magazine featured Zoe Cassavetes, Roman Coppola, and Sofia Coppola dressed as punk cheerleaders — fishnet tights and key-and-lock jewellery repurposed as belts, over a traditional cheerleader uniform was Sui’s spin on the grunge pattern in the ’90s. In the guide, Sofia Coppola mentioned, “When Marc Jacobs and Anna [Sui] began doing reveals, hastily it was like the kids have been in cost, and they made garments that spoke to us – it wasn’t our mother’s technology.” 

Alt text: Anna Sui at Bookmarc for the signing of The Nineties, happily engaging with fans who came to support.

Photograph by Marina Lee

In her guide, Sui delves deeper into these early years, when the trend trade nonetheless felt like an intimate neighborhood constructed on phrase of mouth. As she put it, “It simply occurred … organically.” The New College Free Press caught up with Anna Sui over Zoom following the launch of The Nineties to debate the makings of the Anna Sui title. 

If you first began designing, what did you need to seize in your designs?

AS: I wished to decorate rock stars and rock stars’ girlfriends, and folks [who] went to see rock bands … proper out of college, I used to be making garments and promoting them to little [music] boutiques … then I had two mates [whom] I knew from the punk rock days, and they did punk rock jewellery … so all of us did a boutique present collectively … And all of the sudden my enterprise simply was one thing else.

What 12 months was that? 

AS: It was nonetheless in the late ’80s. It was throughout the complete new wave interval.

Any enjoyable anecdotes for the readers about The Supers or different moments in your guide that stood out to you? 

AS: I knew Linda [Evangelista], Christy [Turlington], Naomi [Campbell], even earlier than they walked for me. I knew them socially due to Steven [Meisel] … so when we bought again from Paris, Steven mentioned, ‘Okay, now it’s time so that you can do a present.’ I’m like, ‘How am I going to do this?’ He mentioned, ‘We’ll enable you.’ And so Linda and Naomi helped me get all the different fashions. It was all phrase of mouth, and all of the sudden, I had all these nice fashions in my present.

Alt text: Michelle Hicks, actress and model, in attendance at The Nineties book signing, showing her feature in The Nineties book.

Photograph by Marina Lee

Is it true you had stay performances?

AS: I don’t suppose I ever did a stay band as a result of it’s not that straightforward … [but] we had movies projected throughout the runway present. My folk-inspired assortment. I actually cherished the means all the … East Coast college students have been dressing throughout the protest music, Joan Baez and Bob Dylan … [coincidentally] I moved flats, and my neighbor throughout the corridor had accomplished a movie in the ’70s … about Bob Dylan going electrical, and it was the Newport Folks Pageant when he prompted that scandal … So he edited a model of his movie and we projected it on the runway.

When designing at Parsons, what recommendation did you comply with to achieve success?

AS: The most vital factor is you need to determine what it’s that you simply love. What’s it that [will] set you other than everyone else … I feel you need to be taught your craft, and be taught your assets.

For many of Gen Z, nostalgia for the nineties and nostalgia typically is the opiate of the plenty. Are you able to present perception into what the ’60s have been to your technology and the way you stored that spirit alive in the ’90s? 

AS: I missed out on the better of it … I wanted I had seen the Beatles strolling down King’s Street … I want I had gone to their boutique, Apple Boutique … all these like British designers that have been actually breaking by and changing into worldwide, everyone was sporting their garments … that’s like my chimera. 

Alt text: A Gen Z fashion student, wearing sunglasses and holding bags, waits in line for The Nineties book signing.

Photograph by Marina Lee

May Gen Z be eager for the ’90s the identical means Coppola and Cassavetes longed for the kids to be in cost once more? 

The resurgence of ’90s nostalgia started with Sui’s nieces. “They might put on their mother’s stuff from the ’90s at Thanksgiving,” Sui mentioned. Joan Bedor, purchaser at Reminicence, mentioned, “The ’90s are positively coming again.” 

With the launch of The Nineties, Sui invitations you with a front-row seat to her defining decade, and it reinforces what we already know — the ’90s are again and they’re right here to remain. 





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