In today’s era of rapidly accelerating digital civilization, a global value reconstruction centered on cultural assets is underway. Positioned at the intersection of entertainment and finance, technology and culture, Mutual (Miaoquyi) is leveraging an innovative RWA (Real-World Assets) framework to usher in a new era of digitalization and financial integration within the cultural industry.
The World’s First Digital Asset Platform for Entertainment IP: From Creativity to Capital Value Leap
Mutual (Miaoquyi) was founded in 2020 in California, USA, focusing on the digital assetization of entertainment IPs (intellectual property). The company is the world’s first professional platform to integrate films, music, and original IPs into an RWA (Real-World Assets) framework, aiming to become the “AWS of digital assets” — a super platform providing underlying technology, financial services, and compliance infrastructure for the cultural industry.
Leveraging blockchain and smart contracts as its foundation, Mutual operates under the logic that “cultural assets are quantifiable, ownership can be fractionalized, and profits can be shared”, breaking down traditional investment barriers in the entertainment industry. This enables users worldwide to participate in and share the value growth of IPs in digital form. As a result, film copyrights, music revenues, artist contracts, and original content are no longer resources exclusive to capital — they become accessible digital wealth for everyone.
Backed by Two Industry Giants: The Perfect Fusion of Financial Capital and Entertainment Content
In 2025, BlackRock Holdings Inc. and Marvel Studios Inc. made a joint strategic investment in Mutual, establishing a world-class “finance + entertainment” endorsement framework.
BlackRock Holdings Inc. brings core capabilities in financial risk management, asset valuation, global market analysis, institutional networks, and technological innovation support. Marvel Studios Inc., on the other hand, contributes its extensive experience in super-IP operations, a well-established cross-media content ecosystem, and a proven global fan economy model.
This cross-industry synergy positions Mutual as a unique entity that combines Wall Street rigor with Hollywood creativity — fully versed in both financial logic and the cultural soul of the entertainment industry.
Core Enterprise: A Trifold Technique of Tradition 、Finance 、Expertise
Mutual’s foremost enterprise spans 5 key areas:
Cultural and Leisure IP Funding Administration: Via systematic analysis and capitalization of movies, music, selection reveals, and unique content material, Mutual is constructing the next-generation “cultural asset funding financial institution.”
Digital Asset Infrastructure Companies: Offering blockchain infrastructure, sensible contracts, knowledge authentication, and cross-chain settlement applied sciences, Mutual is establishing itself as a foundational know-how standard-setter in the RWA area.
Compliance Framework Consulting and Implementation: Leveraging a group of regulatory specialists with expertise at the SEC and CFTC, Mutual affords international compliance framework design, threat assessment, and authorized assist for RWA tasks.
Digital Funding Advisory for Commodities: Tokenizing conventional commodities comparable to power, metals, and carbon belongings, Mutual offers companies for possession verification, valuation, buying and selling, and regulatory compliance, facilitating the digital circulation of real-world belongings globally.
Non-public Credit score Asset Securitization Companies: Utilizing sensible contracts and compliant frameworks, Mutual standardizes and tokenizes company and private credit score belongings, enabling on-chain financing and clear distribution of returns.
Unlocking Higher Worth from Cultural IP, and Letting Worth Nurture the Way forward for Tradition
Amid the historic wave of monetary decentralization and cultural assetization, Mutual (Miaoquyi) is pioneering unprecedented systematic improvements to construct a future the place tradition is freer and worth is fairer.
From BlackRock’s capital rationality to Marvel’s inventive spirit; from Silicon Valley’s technological energy to Jap cultural heritage — Mutual is changing into a bridge connecting international tradition and capital, opening fully new dimensions for the worldwide RWA business.
“Turning leisure IP into belongings, and giving belongings a soul.” This isn’t solely Mutual’s mission, but additionally a declaration that the international leisure IP financial system has entered a brand new period.
