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Key Takeaways
Why is Polygon going through an identification disaster?
Per the CEO, practically 95% of its customers are exterior social media and are questioning what occurred to MATIC.
How did the neighborhood reply?
Combined. Some need MATIC for its stronger model, whereas others warned such a transfer would trigger extra confusion.
Ethereum L2 Polygon seems to be in a branding disaster with its new ticker POL. The neighborhood is now cut up on the proposal to revert to the former, well-known ‘MATIC’ ticker.
Some critics argue that ‘POL’ stands for the L2 evolution into a brand new scaling period, through AggLayer. Therefore, switching again would sign a scarcity of consistency and drive further confusion, one consumer famous, adding,
“Sure, recognition issues, however IMO we clear up that with higher schooling and clearer messaging, not by rolling again the identification we simply established.”
The response adopted the Polygon CEO, Sandeep Nailwal’s suggestions request earlier within the week.
Nailwal acknowledged that these towards POL branding argued that over 95% of non-Crypto Twitter members have been used to MATIC and don’t know the place it went.
Mapping the change from Matic to Polygon
Others even query the purpose of the rebranding if it sidelines nearly all of the customers.
Supply: X
The Ethereum [ETH] sidechain was shaped in 2017 and hit mainnet as ‘Matic Community’ in 2020. The MATIC token was the guts of the L2, used as a fuel token and securing it (because it’s a proof of stake, PoS) through staking.
However in 2021, the chain rebranded to Polygon and solely switched the token later in mid-2023, to POL.
What started as a single chain developed to a number of associated chains, together with the interoperation layer (AggLayer), Polygon zkEVM and others.
Therefore, the brand new POL token was to seize the change, but it surely appears the rebranding hasn’t been felt throughout the board, in accordance to the present divided opinions.
Influence of the POL rebranding
In accordance to Santiment, demand for Polygon [POL] rose steadily after the rebranding (gently rising pink line) in late 2023 and early 2024.
Nevertheless, it crashed sharply in H2 2024 (dip in pink line) and remained damaging till October 2025.
Supply: Santiment
Put otherwise, a slight accumulation adopted after the rebranding however crashed afterwards.
A brand new re-accumulation pattern solely started early this 12 months and turned constructive final month. Now 631 million POL tokens are exterior exchanges — A bullish signal.
However energetic addresses eased and stagnated in H₂, as proven by the blue shaded space. POL’s value, alternatively, dropped by 83% from the 2024 peak of $0.75 to $0.13 amid broader market weak spot.
General, POL has seen nice traction in 2025, and model consciousness could also be resolved by extra schooling. However value remained muted due to broader market sentiment.
