Barcelona distances itself from sponsor’s cryptocurrency after backlash

The Spanish soccer big Barcelona has informed followers it has “no connection in any way” with the digital coin provided by its new crypto companion, following criticism over the deal.

Golf equipment usually choose up sponsors in uncommon areas to herald extra cash – with Arsenal bringing in Persil as its fabric care partner in 2023, and Kellogg’s becoming Manchester City’s breakfast cereal partner that very same yr.

However far much less is understood about Zero Data Proof (ZKP), which signed a three-year sponsorship deal in mid-November with Barcelona.

ZKP then introduced a cryptocurrency, prompting considerations Barcelona followers may very well be led to spend money on it – main the membership to distance itself from the coin.

“The membership has no accountability for, or involvement in, the issuance or administration of this token, nor does it use the related know-how,” the membership said in a statement on its website.

Little is understood about ZKP, which additionally introduced an analogous sponsorship take care of Australian rugby league group Dolphins in early November.

On its web site, it says the challenge has been based and developed by “a pseudonymous collective” based mostly throughout “a number of jurisdictions”.

In different phrases, the agency shouldn’t be revealing the names or places of these behind it.

College of Sussex professor Carol Alexander mentioned the Barcelona model provides huge visibility to crypto corporations like ZKP – however there’s “substantial threat for supporters who purchase the tokens”.

“Sponsorship creates an aura of credibility, even when the underlying challenge is opaque,” she informed the BBC – saying this meant followers and supporters needs to be “very cautious”.

“Earlier than shopping for any crypto asset they need to ask who controls it, the place the documentation is, and what recourse they’ve if it fails,” she mentioned.

“With ZKP, none of these solutions are clear.”

Particulars about ZKP are few and much between, with the agency even claiming it has no single headquarter.

However the Monetary Instances reported an earlier model of the corporate’s phrases listed an workplace positioned in Apia, the capital of Samoa.

The ZKP title can also be the time period used to explain a sort of know-how designed to boost the privateness of a blockchain – a digital file of transactions which underpins cryptocurrencies.

Its take care of Barcelona comes because the soccer membership is reportedly going through an uphill battle to lift income and relieve its debt.

“Barcelona’s funds in recent times have been perilous, so the membership seems to have adopted a technique of ‘financial institution the cash first, ask questions later’,” mentioned soccer finance skilled and creator Kieran Maguire.

He informed the BBC “crypto merchandise search legitimacy and normalisation from people who speculate on their merchandise”.

To companion with a soccer membership, notably one as well-known as Barcelona, “helps obtain these ambitions,” he mentioned.

And former Barcelona youth participant Xavier Vilajoana, who reportedly is bidding to be its subsequent president, known as on the membership to make clear how the deal had come about in a put up on X.

He additionally requested the membership about ZKP’s relationship with self-proclaimed misogynist Andrew Tate – considered one of solely three X accounts the crypto agency follows on the platform.

The BBC has approached Barcelona for a response.