1 December 2025, Manila, Philippines — Bitget, one of many world’s main Web3 firms, just lately introduced the appointment of Ignacio Aguirre Franco as its newly minted Chief Advertising Officer (CMO).
Ignacio has over fifteen years of expertise within the fields of expertise, fintech, and blockchain, and has held senior positions at internationally famend firms such as Adobe, SAP, Scorechain, and Xapo Financial institution. These experiences have positioned him as an skilled in international model operations, digital transformation, and consumer development.
“Ignacio brings a mixture of technical fluency and artistic imaginative and prescient, which aligns completely with our mission,” stated Gracy Chen, Bitget CEO, in an announcement welcoming Ignacio’s appointment. “His course will affect how we hyperlink innovation, tradition, and group globally as Bitget develops into a real Common Change (UEX).”
Ignacio’s appointment comes at a vital time for Bitget, an organization advancing its imaginative and prescient as a UEX. To attain this purpose, he as CMO shall be tasked to drive the seamless integration of CeFi, DeFi, and TradFi ecosystems to create a diversified monetary ecosystem that allows “one-stop entry to international belongings.”
“For too lengthy, finance has been a fractured panorama; my mission at Bitget is to dismantle these outdated limitations,” Ignacio Aguirre Franco, Bitget CMO, stated in his letter.
“We’ve already constructed a powerhouse for over 120 million folks, and my core mission as CMO is to take that to 150 million and past, aiming towards the daring purpose of reaching the subsequent billion customers by 2030,” he added.
Extra than simply main the model’s international advertising and marketing initiatives, Ignacio shall be specializing in enhancing product storytelling and driving mass adoption of Bitget’s key progressive merchandise, together with Onchain, GetAgent, and Inventory Futures.
His method will simplify advanced and technical merchandise whereas injecting creativity, positioning Bitget as each a monetary and cultural platform for the subsequent era of customers.
“To attain this, we’ll deal with constructing worth. I’ll make sure that the story of the UEX and the blueprint for the way forward for finance, resonates with billions of individuals throughout the globe—making safe entry to crypto and RWA a actuality for each particular person,” Ignacio confused.
These efforts will present key momentum for the corporate to attain its purpose of surpassing 150 million customers by 2026.
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