Eric, Barron and Donald Trump Jr.’s entry into crypto hasn’t come by constructing know-how or monetary infrastructure, however by leveraging the Trump title by branding, promotion, and political affect.
This characteristic is part of CoinDesk’s Most Influential 2025 list.
Because of this, the brothers — the three sons of U.S. President Donald Trump — have doubtless profited considerably from varied crypto-related ventures, together with World Liberty Monetary (WLFI), a Trump-linked undertaking that has launched a number of family-branded memecoins and reportedly generated over $400 million in revenue by token gross sales and transaction charges.
Barron, Trump’s youngest son, is the co-founder and supposed “DeFi visionary” behind WLFI. The 19-year-old school pupil’s web value is believed to hover across the $150 million mark by his stake within the household firm.
His older brothers Eric and Don Jr. additionally grew to become co-owners of American Bitcoin (ABTC), a crypto mining firm fashioned from Hut 8 Corp earlier this 12 months, after buying a 20% stake within the enterprise. Eric Trump has taken on a visual function in American Bitcoin, showing at public occasions (together with CoinDesk’s Consensus convention) and talking on behalf of the corporate, which seems to be his major focus within the crypto sector proper now.
Collectively, these ventures have positioned the Trump brothers extra as model ambassadors than builders within the crypto house. By capitalizing on title recognition and political alignment, they’ve carved out a worthwhile area of interest with out immediately growing blockchain know-how or monetary merchandise.
