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The Swiss city that lets you pay for most things with bitcoin

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December 11, 2025
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The Swiss city that lets you pay for most things with bitcoin
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John LaurensonEnterprise reporter, Lugano, Switzerland

AFP via Getty Images People walking in a central square in the Swiss city of LuganoAFP through Getty Photographs

Outlets and eating places throughout the Swiss city of Lugano now settle for bitcoin

In a McDonald’s by a lake surrounded by mountains, within the centre of the Swiss city of Lugano, a buyer orders espresso.

“Can I pay with bitcoin?” he asks, and the particular person behind the counter holds out what appears like a bank card fee terminal.

It’s in reality a machine for paying by crypto foreign money. The tools has been distributed free to native retail companies by the city council.

The purchaser pays by contactless, from the bitcoin pockets on his cell phone. The invoice involves 0.00008629, which is roughly $8.80 (£6.60).

Few individuals who have purchased bitcoin would most likely consider using it to buy precise things in outlets. It’s as a substitute typically seen as an funding, a wager on its worth going up.

However in Lugano, within the Italian-speaking a part of Switzerland, it is a totally different story.

Whereas you can in fact nonetheless pay for all the things in Swiss francs, some 350 outlets and eating places now additionally settle for bitcoin. The native authority has even began taking funds in crypto foreign money for municipal providers. You possibly can, for instance, pay for pre-school childcare in bitcoin.

I get speaking to the McDonald’s buyer, Nicolas, who comes from France. He’s what you would possibly name a bitcoin true believer.

“What’s nice about paying in bitcoin is the sensation of freedom it offers you,” he says. “You’re now not dependant on a monetary system with its middlemen and its prices.”

Nicolas says he is found bitcoin playing cards in Switzerland. These are pay as you go reward playing cards. You purchase a sure sum in Swiss francs however obtain it in bitcoin onto a digital pockets in your telephone.

I stroll via the centre of Lugano, down a excessive road the place nearly all of the outlets promote luxurious stuff. Jewelry or costly garments primarily.

In a store known as Classic Nassa that sells new and second-hand luggage and watches, the proprietor Cherubino Fry tells me he accepts bitcoin as a result of the processing payment he has to pay per transaction is lower than these charged by bank card corporations.

For bitcoin it’s typically beneath 1%, whereas for debit playing cards it may be as excessive as 1.7%, and as much as 3.4% for bank cards. Though for the latter two it could actually fluctuate from nation to nation.

I ask Mr Fry if he does a lot enterprise in bitcoin.

“In actuality, not so much. For now, solely sporadically, just some shoppers,” he says. “However utilizing bitcoin can be like a tree rising, and this tree will develop very massive in 5, 10 years.”

A man showing an app on his mobile phone that allows him to pay in bitcoin

Customers pay through bitcoin utilizing an appropriate app on their cell phone

A stone’s throw from Mr Fry’s store, I go to the headquarters of Plan B, an initiative launched in 2022 by the City of Lugano in collaboration with crypto foreign money platform Tether.

With the B standing for bitcoin, its acknowledged purpose is to teach individuals about cryptocurrency, and “to make Lugano the European hub for bitcoin”.

“I wish to discuss an experiment I did this July,” says Plan B hub director Mir Liponi. She explains that she had an issue with her financial institution, which resulted in her not with the ability to entry her funds.

For 11 days she had no manner of paying, aside from with bitcoin, however she says that experiment turned out nicely, and that you can largely survive simply on bitcoin in Lugano.

“It is lacking public transportation in the meanwhile… one other one is gasoline. Groceries are okay. I obtained things delivered at dwelling, even.

“Loads of medical locations, however not a dentist. And one other massive factor is [energy] payments. You can’t pay payments in bitcoin but.”

Ms Liponi provides that sooner or later she needs to see “round economies the place individuals earn bitcoin, preserve bitcoin, spend bitcoin, pay for providers in bitcoin”.

But elsewhere, related bitcoin initiatives to Lugano’s have come unstuck.

In 2021, El Salvador made bitcoin authorized tender alongside the US greenback. To encourage its use the federal government gave individuals the bitcoin equal of $30 that they downloaded through an app.

“So what individuals did was obtain the app, alternate the bitcoin for {dollars} and by no means use it once more,” says Vincent Charles, head of crypto foreign money agency Unchain Information.

He went to El Salvador earlier this yr to see how bitcoin uptake was going, and concluded that individuals do not actually use it, and retailers and repair suppliers not often settle for it.

Nevertheless, there are different profitable bitcoin adoption examples from across the globe. Slovenian capital Ljubljana was declared the world’s most crypto-friendly city in a report again in April, adopted by Hong Kong and Zurich.

Shopkeeper Cerubino Fry standing outside of his store

Shopkeeper Cherubino Fry expects using bitcoin to develop strongly

Again in Lugano, not everyone seems to be seemingly impressed with bitcoin. In a park on the lakefront there was a statue representing Satoshi Nakamoto, the pseudonym utilized by the unknown particular person or individuals who declare to have invented the crypto foreign money again in 2008.

In August, vandals broke the sculpture into bits and threw it into Lake Lugano.

“It is attention-grabbing as a result of not that many things get vandalised round right here,” says Lucia, a passerby who lives within the city. “Persons are normally pretty nicely behaved. And you do not see usually individuals having very robust political beliefs both.”

She provides, although, that she herself is skeptical of cryptocurrencies usually.

“On the College of Lugano the place I research there is a membership to advertise bitcoin and all the things. I do discover it stunning that establishments similar to my college would promote cryptocurrencies a lot. I feel they’re related with crime, with the darkish net and hypothesis.

“Lots of people lose their cash as a result of they spend money on a cryptocurrency after which it crashes.”

AFP via Getty Images A cryptocurrency ATM in SwitzerlandAFP through Getty Photographs

Particular ATM machines in Switzerland permit individuals to transform Swiss francs to bitcoin, and vice versa

Sergio Rossi is a professor of economics at Switzerland’s College of Fribourg. He says that bitcoin is a threat for shopkeepers in Lugano or elsewhere due to its volatility – its worth can go sharply up and down.

So, he says it will be significant that they immediately convert the bitcoin they obtain into Swiss francs, euros, or one other foreign money issued by a authorities or central financial institution. These are often known as “fiat” currencies.

He provides: “There may be additionally a reputational threat with these cryptocurrencies utilized in unlawful transactions, which might have an effect on the city of Lugano and its monetary establishments.”

Prof Rossi additionally cautions that individuals’s bitcoin is held by a digital third get together, which makes it dangerous. “If the platform the place my digital pockets is recorded fails or goes bankrupt, my cryptocurrencies disappear instantaneously.

“And subsequently, I lose the corresponding quantity endlessly. Against this, in Switzerland, all financial institution deposits are assured as much as the quantity of 100,000 Swiss francs ($125,000; £94,000). This implies that if the financial institution the place my financial savings are recorded goes bankrupt, I can recuperate them as much as this quantity.”

At Lugano city corridor I ask Mayor Michele Foletti if he’s involved that Lugano may very well be a magnet for mafia cash.

“No. You need to use fiat cash to do one thing good or one thing unhealthy,” he says. “The similar with bitcoin.

“And mafia individuals are extra to make use of fiat for cash laundering. Once they promote medicine or one thing like this, they obtain [physical] fiat cash, not bitcoin as a result of the extra nameless manner is money,” he says.

He provides that bitcoin continues to be constructive for Lugano, and that 110 crypto-sector corporations have now moved to, or began up, within the city.



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