PricewaterhouseCoopers (PwC), one of many massive 4 accounting companies, is shifting to deepen its engagement with crypto shoppers, citing a shift in U.S. regulation that’s making the sector simpler to serve at scale, the Financial Times reported.
Paul Griggs, PwC’s U.S. senior associate and CEO, mentioned the agency plans to “lean in” to crypto-related work as stablecoin laws and extra constructive rule-making present a clearer framework for establishments to undertake digital belongings.
Griggs pointed to the passage of the GENIUS Act, describing stablecoin regulation as a key catalyst for the agency’s subsequent part of growth.
“The GENIUS Act and the regulatory rule making round stablecoin, I anticipate, will create extra conviction round leaning into that product and that asset class,” Griggs informed the FT. He added that tokenization can be more likely to hold increasing and that PwC “must be in that ecosystem.”
The transfer marks a sharper stance from one of many Large 4 companies after years of preserving crypto at arm’s size, largely attributable to regulatory uncertainty and high-profile enforcement actions that made it troublesome for service suppliers to evaluate threat and construct repeatable compliance processes.
The sector has been reshaped since President Donald Trump’s reelection and the next shift towards a extra crypto-friendly tone by U.S. regulators, which has improved the outlook for stablecoins, tokenization and the broader infrastructure stack.
PwC plans to be “hyper engaged” throughout each audit and consulting strains, in response to the report.
The agency has been pitching shoppers on how stablecoins could possibly be used to enhance cost system effectivity. This theme has change into more and more widespread as banks and fintech companies discover programmable settlement and sooner cross-border transfers.
