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Where Demand Is Real, and Where It Isn’t

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January 11, 2026
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Where Demand Is Real, and Where It Isn’t
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For a lot of the previous few years, real-world asset (RWA) tokenization has been mentioned as a technological certainty. Put belongings onchain, cut back friction, unlock trillions. The narrative has been compelling, but additionally incomplete.

The extra fascinating query at this time is not whether or not tokenization will occur. It already is. The tougher and extra helpful query is the place real financial demand really exists, and the place tokenization is just an answer looking for an issue.

Answering that requires shifting previous headlines and as a substitute taking a look at who’s pulling tokenized belongings into actual workflows, why they’re doing so, and what that tells us in regards to the future form of tokenized markets.

From Experiment to Actuality

Institutional adoption of tokenized RWAs is now sufficiently established that it has moved from being a query to being a given. Over the previous two years, on-chain RWAs have grown from low single-digit billions to tens of billions of dollars, with tokenized US Treasuries and personal credit score accounting for almost all of that development. BlackRock, Franklin Templeton, JP Morgan, Apollo, and others are not experimenting with tokenization; they’re issuing, holding, and utilizing tokenized devices.

These establishments will not be tokenizing unique or speculative belongings. They’re beginning with essentially the most conservative constructing blocks in international finance: authorities debt, cash market funds, and short-duration credit score. That selection alone tells us one thing vital. Early adoption is pushed by sensible incentives, not ideological beliefs.

Which results in the query: what are these incentives, actually?

Tokenization as Monetary Plumbing, Not Market Revolution

Tokenization doesn’t create new belongings. It modifications how current belongings transfer.

At a structural degree, what blockchains provide is coordination. Shared ledgers, programmable settlement, and the flexibility for belongings to maneuver constantly quite than restricted to market hours. Whether or not this occurs on public chains or permissioned networks issues lower than the underlying financial shift: capital will be mobilized quicker, reused extra effectively, and built-in into extra workflows.

That distinction issues as a result of it reframes tokenization away from retail-facing narratives and towards steadiness sheets, collateral flows, and treasury operations. In different phrases, tokenization shouldn’t be primarily about entry. It is about effectivity. And effectivity is the place actual demand begins to floor.

Where Actual Demand is Rising

If we glance previous the language of “adoption” and focus as a substitute on who’s shopping for, holding, and integrating tokenized RWAs, a number of clear tendencies emerge.

1 . Yield is the Entry Level

The strongest demand sign in tokenized RWAs at this time is yield.

Tokenized US Treasuries have grown faster than any other RWA category, not as a result of they’re novel, however as a result of they mix three issues markets persistently need: security, yield, and liquidity. In a higher-rate atmosphere, Treasuries yielding 4–5% have grow to be economically significant once more. Tokenization merely makes them extra usable throughout borders and methods.

This demand extends past crypto-native traders chasing returns. Stablecoin issuers, exchanges, and DeFi protocols are allocating to tokenized Treasuries to earn yield on idle reserves. Company treasuries and funds are exploring comparable constructions to carry short-term money extra effectively. This has led to Treasuries-backed stablecoins now getting used as off-exchange collateral, permitting establishments to earn low-risk yield whereas these belongings proceed to help buying and selling, margin, and liquidity wants. 

The vital perception right here is that tokenization is being pulled into current demand for yield, not creating that demand. When charges ultimately fall, this class might compress, however the workflow enhancements from tokenization are more likely to stay.

2. Stability Sheet Effectivity

Maybe, one of many least mentioned however most structural sources of demand for tokenized RWAs comes from balance-sheet optimization.

Establishments care deeply about:

  • How collateral is posted and reused
  • How margin necessities are met
  • How can idle capital be minimized
  • How settlement threat ties up liquidity

Tokenized belongings can perform as programmable collateral, enabling quicker settlement, intraday reuse, and clearer possession monitoring. That is why banks and exchanges have begun accepting tokenized cash market funds or Treasuries as collateral, as a result of they cut back friction in capital administration.

Seen by this lens, many early RWA consumers will not be traders within the standard sense. They’re members optimizing capital effectivity. That distinction issues as a result of it suggests tokenized markets will develop first the place capital constraints exist already, not the place narratives are loudest.

3. Non-public Credit score Works

Non-public credit score has emerged as one other main RWA class, however its success is usually misunderstood.

Tokenization has not magically made personal credit score liquid. What it has achieved is encourage shorter durations, clearer constructions, and broader distribution to consumers who’re comfy buying and selling some liquidity for yield. Consequently, tokenized personal credit score merchandise are likely to deal with short-dated loans, predictable money flows, and clearly outlined redemption phrases.

This works as a result of it aligns the economics. Traders perceive the liquidity they’re accepting. Issuers perceive the liquidity they’ll realistically present. Tokenization right here improves entry and administration, not the basic threat profile.

Where tokenization aligns with the asset’s underlying economics, demand follows. Where it doesn’t, demand fades.

4. The Invisible Purchaser

One of many much less apparent dynamics in tokenized RWAs is that lots of the largest future members might not see themselves as crypto customers in any respect.

They’re:

  • Stablecoin issuers managing reserves
  • Treasury groups optimizing idle money
  • Market makers searching for higher collateral mobility
  • Corporates managing cross-border liquidity

For these teams, blockchain is infrastructure, not identification. They’ll undertake tokenized belongings quietly and at scale if the know-how can cut back settlement time, release capital, or simplify reconciliation.

This means that the long-term success of tokenized RWAs will look boring from the skin. Fewer headlines, extra balance-sheet integration. Much less retail hype, higher systemic adoption.

5. Where Tokenization Fails (and Why That Issues)

Not all belongings profit from being tokenized. Illiquid belongings don’t grow to be liquid just because they’re fractionalized. Fairly often, tokenized actual property and collectibles battle to search out sustained demand on-chain as a result of tokenization doesn’t remedy their core drawback: a scarcity of natural consumers.

This is a crucial failure level to acknowledge. Tokenization shouldn’t be a common answer. Initiatives that prioritize “all the things can be tokenized” over demonstrating how “tokenization improves that” are unlikely to search out sustained optimistic market reception.

We should always shift the dialog away from speculative narratives and again towards market fundamentals. This may give extra credibility to the profitable RWA circumstances the place there may be actual demand.

Trying Forward

Tokenized RWAs will succeed after they merge into workflows, save foundation factors, cut back threat, and make capital simpler to deploy, not as a result of markets abruptly resolve that all the things ought to transfer on-chain.

The present trajectory highlights three key rules:

  • Belief drives demand: The very best demand is noticed for belongings that already possess excessive market belief.
  • Effectivity earlier than adoption: Implementation is guided by sensible effectivity quite than ideological desire.
  • Financial suitability is important: The underlying market construction is much less vital than a stable financial match.

In that sense, tokenization shouldn’t be reinventing finance. It is rewiring components of it.

The way forward for tokenized markets will doubtless be uneven, incremental, and far much less dramatic than early narratives instructed. However the place demand exists – rooted in yield, effectivity, and balance-sheet logic – tokenization turns into a part of how markets perform.

And this sensible, demand-driven integration, greater than any projection or pilot, is what makes this shift price taking note of.

Jeremy Ng is the Founder and CEO of OpenEden Group, a number one real-world asset (RWA) tokenization platform. He brings over 20 years of expertise in institutional finance, fintech, and digital belongings, and leads the corporate’s strategic route and development because it builds compliant, tokenized RWA merchandise that bridge conventional finance and Web3.



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