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Why You Should Leave Your Shampoo On Longer

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February 4, 2026
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Why You Should Leave Your Shampoo On Longer
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Occupational hazard, private obsession: I watch each transfer my hairstylist makes when she’s on the shampoo sink. It serves me properly. Even after years of writing about hair, I nonetheless choose up new methods. That’s precisely what occurred not too long ago at Salon YÖY, throughout their signature Let It Bloom protocol, which makes use of merchandise from the Japanese-inspired model Ki.Sui. Mid-wash, the stylist instructed me to go away the shampoo on for 3 minutes in the course of the second cleanse.

Three entire minutes? I used to be shocked. Processing time is normally reserved for conditioner or therapy masks, not shampoo. However the clarification from the Ki.Sui consultants was convincing sufficient to show this right into a once-a-week behavior (any extra typically might dry out the scalp and hair).

“It’s higher to let the shampoo sit when washing at residence, particularly if you’ll apply a masks or therapy afterward,” the consultants at Ki.Sui confirmed. “Shampoo not solely cleanses, it additionally helps detoxify the scalp and hair fiber, eradicating traces of silicones, residue, and product build-up. It additionally encourages a slight opening of the cuticle, permitting the masks or subsequent therapy to penetrate higher and work extra successfully.”

Methods to shampoo proper

An extended leave-on as soon as every week would possibly really feel like a sophisticated transfer, however in response to the Ki.Sui consultants, shampooing is already the step the place most individuals go unsuitable. Right here’s what they are saying we ought to be doing:

1. Give attention to the scalp

Shampoo ought to be utilized primarily to the scalp, not on to mid-lengths and ends.

2. Therapeutic massage gently

“The therapeutic massage ought to be light, with out harsh rubbing or tangling,” say the Ki.Sui consultants. “Work the scalp with acutely aware, respectful actions.”

3. Use lather, not friction

Mid-lengths and ends nonetheless want cleaning, however not directly. Let the froth journey downward, following the pure route of the hair to guard the cuticle. A very good wash shouldn’t be aggressive. Caring for the cuticle from the very first step is vital to attaining versatile, light-weight hair with motion.

Don’t make these hair-washing errors

Shampoo often is the star, however missteps typically occur after as properly. “Leaving product residue makes the hair stiff and heavy,” warn the Ki.Sui consultants, emphasizing the significance of thorough rinsing. In addition they level to frequent points like superficial washing that leaves buildup behind, chopping masks processing occasions quick, and skipping warmth protectant earlier than drying.

Have a magnificence or wellness development you are interested by? We wish to know! Ship Vogue’s senior magnificence & wellness editor an electronic mail at magnificence@vogue.com.



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