The People’s Bank of China, along with seven other government departments, has issued new regulations titled “Measures for the Administration of Online Marketing of Financial Products,” set to take effect on September 30, 2026. The regulations prohibit the online marketing of financial products without proper authorization and impose stricter compliance requirements on third-party internet platforms. Additionally, the issuance and trading of virtual currencies are classified as illegal financial activities, with a reaffirmation that such activities cannot be marketed or promoted online.
