Swiss luxurious watchmaker Franck Muller has launched a limited-edition Solana-themed watch, integrating blockchain tech straight into high-end timepieces. The gathering, capped at 1,111 items, options embedded QR codes linking to the wearer’s Solana pockets tackle, merging Web3 identification with bodily fashion. Every watch is priced at 20,000 Swiss francs, roughly $24,300.
Designed as a “phygital” (physical-digital) image of wealth and possession within the crypto period, the watch goals to attraction to Solana lovers and digital asset collectors. Nevertheless, the launch comes amid rising considerations in regards to the dangers of publicly flaunting crypto-linked luxurious.
The crypto group has seen a surge in focused bodily assaults. In a single incident, the daughter and grandson of Paymium CEO Pierre Noizat had been almost kidnapped in broad daylight—a second caught on digital camera and broadly circulated. In a separate case, a crypto millionaire’s father was kidnapped, with the sufferer struggling a severed finger earlier than being rescued. Earlier this yr, Ledger co-founder David Balland and his spouse had been kidnapped from their residence. Although they had been later freed and the ransom recovered, the occasion underscored the hazards tied to public publicity of crypto wealth.
Whereas Franck Muller’s Solana watch assortment marks a daring entry into the intersection of luxurious style and blockchain, it additionally highlights the potential safety dangers of showcasing high-value crypto-related property. As Web3 continues to mix with real-world luxurious, discretion could also be simply as precious because the watch itself.
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