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Trump Media buys $2 billion in bitcoin as it pursues crypto treasury strategy

cryptonews100_tggfrn by cryptonews100_tggfrn
July 21, 2025
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Trump Media buys $2 billion in bitcoin as it pursues crypto treasury strategy
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Trump Media and Know-how Group, the social media firm owned by President Trump, stated it has purchased about $2 billion in bitcoin and associated securities as it remodels itself as an funding agency. 

Trump Media, which owns the Reality Social app, introduced in Could that it deliberate to raise $2.5 billion to purchase bitcoin, with the objective of making a reserve of the cryptocurrency. The $2 billion bitcoin buy is a part of the corporate’s “bitcoin treasury plan,” Trump Media CEO Devin Nunes stated in a information launch on Monday.

Mr. Trump, the most important investor in Trump Media, has more and more targeted on cryptocurrencies each by his private businesses and his administration. The corporate’s $2 billion bitcoin buy comes as Trump Media seems to roll out a spread funding merchandise, together with a plan to promote exchange-traded funds, or ETFs.

The bitcoin buy will “assist guarantee our Firm’s monetary freedom, assist defend us in opposition to discrimination by monetary establishments and can create synergies with the utility token we’re planning to introduce throughout the Reality Social ecosphere,” Nunes said in a press release.

The corporate additionally stated it has put aside $300 million for an “choices acquisition strategy for bitcoin-related securities.” Trump Media stated it plans to proceed buying bitcoin.

Shares of Trump Media rose $1.04, or 5.6%, to $19.71 in Monday morning buying and selling. The inventory has declined 42% ths yr. 

For the primary quarter, Trump Media reported income of roughly $821,000, up from $770,000 in the year-ago interval, a regulatory filing reveals. The corporate reported an working loss for the quarter of $39.5 million, down from $98.3 million from a yr in the past.

What’s a crypto treasury strategy?

A crypto treasury strategy entails shopping for and holding cryptocurrencies, much like how corporations might make investments in extra conventional property like bonds to supply them with monetary flexibility. 

The very best-known advocate of this strategy is billionaire Michael Saylor, who runs a software program firm known as Strategy (previously recognized as MicroStrategy). It owns 607,000 bitcoins – price greater than $72 billion at at present’s bitcoin worth — making it the most important public bitcoin treasury firm, according to Bitcointreasuries.web.

Saylor’s firm makes use of a wide range of methods, such as promoting shares or issuing debt, to maintain increasing its bitcoin holdings. Because the digital foreign money’s worth has soared to greater than $118,000, taking pictures up 74% during the last yr alone, Strategy’s inventory worth has adopted, surging greater than 3,500% since 2020.

That success has additionally spawned many imitators, whereas the White Home invited him to its Digital Property Summit earlier this yr. 

The Trump administration is planning a brand new U.S. “strategic reserve” of crypto property. Final week, Mr. Trump signed the GENIUS Act, the primary main regulation governing digital foreign money.

“For the previous 5 years, the one factor higher than Bitcoin is Extra Bitcoin,” Saylor wrote in a July 17 social media post.

The Related Press

contributed to this report.

Extra from CBS Information

Aimee Picchi

Aimee Picchi is the affiliate managing editor for CBS MoneyWatch, the place she covers enterprise and private finance. She beforehand labored at Bloomberg Information and has written for nationwide information shops together with USA As we speak and Client Stories.



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