The World Liberty Financial (WLFI) challenge, which is linked with the household of President Donald Trump, is on the verge of launching a brand new loyalty program for USD1 stablecoin holders.
This service, that includes a factors system, will likely be accessible solely to chosen challenge companions.
WLFI Loyalty Program for Chosen Companions
On August 7, WLFI introduced plans to launch a USD1 factors program rewarding stablecoin customers, starting with a choose group of accomplice crypto exchanges. Eligible customers should have interaction in varied actions throughout these platforms.
To participate, customers would wish to preserve USD1 of their balances. Customers also can earn factors by staking USD1, permitting them to earn yield on the eligible platforms.
One other exercise able to offering customers with factors is interplay with options on DeFi protocols that hosts the stablecoin.
🦅 BIG NEWS: USD1 Points Program is coming! We’re making ready to launch a brand new loyalty program constructed solely for USD1 — beginning with chosen companions. pic.twitter.com/X3OEWlGHhL
— WLFI (@worldlibertyfi) August 7, 2025
If customers use the USD1 stablecoin on accredited DeFi protocols, they will additionally earn reward factors. Different particulars and standards will observe with the launch of the loyalty program.
The WLFI challenge acknowledged how instrumental loyalty packages are to the expansion of any platform that’s customer-centric.
“Loyalty packages gas many iconic American manufacturers — from airline miles to resort factors,” WLFI said on X. “We’re bringing an analogous mannequin to crypto to reward our esteemed customers.”
In latest instances, stablecoins have turn out to be the spine of crypto adoption, driving a number of cross-border funds, Decentralized Finance (DeFi), and buying and selling amongst different use instances. #
Nevertheless, WLFI has found that customers hardly obtain sufficient direct reward for his or her exercise. With the brand new loyalty program, customers will begin receiving significant rewards for his or her participation.
The objective is to provide direct incentives to USD1 holders, with the final word intention of encouraging adoption within the WLFI ecosystem. For now, no precise launch date has been introduced for this system.
WLFI Recordsdata Group Governance Proposal
In the meantime, it’s solely been one month since World Liberty Financial filed a community governance proposal to allow WLFI token buying and selling throughout decentralized exchanges.
Concurrently, the Trump household diminished their stake from 75% to 55% to deal with battle of curiosity considerations. The symbolic transfer was introduced on US Independence Day, and by way of the protocol’s governance discussion board.
The objective of this proposal is to transition WLFI from its present closed system, the place tokens are locked inside the platform, to an open-participation mannequin.
This can facilitate value discovery, peer-to-peer buying and selling, and broader utility. This can allow stakeholders to take part extra actively in governance choices.
Particularly, they are going to be in a position to present enter on emissions schedules, ecosystem incentives, and treasury administration.
Earlier than this announcement, the Trump-associated challenge had airdropped USD1 to 1000’s of wallets.
Blockchain analytics platform Arkham famous that WLFI transferred $47 price of USD1 to every of the eligible addresses that participated within the challenge’s presale in March, that’s, about 34,000 addresses.
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