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Trump-backed World Liberty debuts WLFI Markets, a new lending and borrowing platform

cryptonews100_tggfrn by cryptonews100_tggfrn
January 12, 2026
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Trump-backed World Liberty debuts WLFI Markets, a new lending and borrowing platform
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Key Takeaways

  • World Liberty Monetary launched World Liberty Markets to reinforce utility for its USD1 stablecoin.
  • At current, the lending markets assist property on the Ethereum community, with extra property and community assist deliberate over time.

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World Liberty Monetary, the DeFi enterprise backed by the 2 Trump sons, has rolled out World Liberty Markets, a new lending and borrowing platform that lets customers earn yield and entry liquidity straight onchain.

In response to the corporate, the product is designed to offer customers higher monetary flexibility by eradicating intermediaries generally present in conventional monetary techniques.

Powered by Dolomite, the platform at the moment helps solely the Ethereum community however plans to increase to further chains sooner or later. At launch, accessible property embrace Ethereum, cbBTC (Coinbase Wrapped Bitcoin), USDC, USDT, USD1, and WLFI.

Zach Witkoff, CEO of World Liberty, expects the protocol to drive higher adoption of their USD1 stablecoin, which has grown to roughly $3.4 billion in market worth since its launch final 12 months, per CoinGecko.

World Liberty plans to increase its collateral choices over time, doubtlessly together with real-world property, Bloomberg reported. The agency is creating tokenized commodities, crypto debit playing cards, and exploring tokenized actual property.

The corporate, which has just lately utilized to turn out to be a nationwide stablecoin-focused financial institution, plans to launch its WLFI app later this 12 months, incorporating lending performance.



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