In a big second for the worldwide Web3 group, BlockchainSpace launched its Web3 community-collectible platform, YEY, throughout a marketing campaign on the FIBA Basketball World Cup within the Philippines in August 2023.
Singapore-based BlockchainSpace partnered with Sensible Communications, the Philippines’ largest telecom supplier, in Might 2023 to increase Web3 advantages to Sensible’s subscriber base of almost 60 million customers and a broader Southeast Asian viewers.
The collaboration materialized in August 2023 as YEY debuted on the most-attended FIBA Basketball World Cup in historical past. This high-profile occasion served as a super platform to introduce Web3 expertise to a world viewers throughout a serious sporting occasion, aligning with their shared imaginative and prescient of #web3forall.
As a part of the launch technique, QR touchpoints have been positioned at event venues, offering Sensible telecommunications community customers unique Sensible-FIBA Shinys as tokens.
These Sensible-FIBA Shinys additionally acted as on-chain tickets for a promotional raffle in collaboration with the Philippines’ Division of Commerce and Trade. Raffle winners have been chosen primarily based on pockets addresses, with the variety of Shinys collected figuring out their probabilities. Prizes included FIBA Finals Part Tickets (Quarter Finals, Semi Finals, and Finals), amongst different rewards.
The YEY app simplifies the crypto journey for customers, catering to newcomers and Web3 fanatics alike. YEY presents a user-friendly onboarding course of, permitting customers to create wallets and obtain NFTs inside minutes.
YEY operates on Polygon PoS, an Ethereum-compatible blockchain protocol internet hosting fashionable Web3 purposes. It streamlines consumer pockets provisioning and straight mints NFTs on the chain, guaranteeing a clean consumer expertise.
Urvit Goel, Head of International Enterprise Improvement at Polygon Labs, mentioned, “BlockchainSpace is a number one undertaking within the So-Fi realm, merging Web3 with the creator financial system on Polygon. The YEY app caters to creators and end-users, providing an awesome onboarding expertise for newcomers to Web3.”
The app empowers creators, video games, and types to craft digital collectibles known as “Shinys.” These collectibles will be minted on the platform, shared with superfans, and displayed in custodial wallets.
Peter Ing, CEO and Founding father of BlockchainSpace, mentioned, “At BlockchainSpace, we have targeted on Web3 group infrastructure since 2018. YEY represents over 4 years of group administration experience, simplified right into a seamless consumer onboarding expertise.”
The deployment of YEY at FIBA underscores the platform’s dedication to integrating real-life consumer experiences with blockchain expertise, demonstrating its potential for sensible purposes. This partnership with Sensible Communications marks a big stride for YEY because it enters the mainstream market, emphasizing the seamless integration of blockchain expertise with real-world purposes.
This put up was authored by an exterior contributor and doesn’t characterize Benzinga’s opinions and has not been edited for content material. This accommodates sponsored content material and is for informational functions solely and never meant to be investing recommendation.