 ▲ XRP (XRP) / ChatGPT-generated picture |
XRP has surpassed market capitalization giants Bitcoin (BTC) and Ethereum (ETH) to rank fourth amongst crypto asset manufacturers with the strongest emotional connection to customers, demonstrating overwhelming neighborhood cohesion.
Based on crypto media outlet The Crypto Primary on February 17 (native time), XRP ranked fourth total in the cryptocurrency sector in the 2026 Brand Intimacy Report launched by international model company MBLM. Brand intimacy measures the depth of emotional connection and belief customers really feel towards a particular model. On this survey, XRP outperformed each Bitcoin and Ethereum, delivering a shocking outcome. Ripple is evaluated as having fashioned a particular model worth that goes past a easy funding asset by combining a robust fandom with sensible utility.
Within the survey, Cardano (ADA) ranked first in model intimacy throughout the crypto sector, adopted by Polkadot (DOT) and Solana (SOL). XRP positioned fourth, suggesting that it has a stronger emotional bond with customers than business leaders Bitcoin and Ethereum. Notably, Ripple has steadily strengthened model loyalty based mostly on the sturdy assist of its neighborhood, the so-called “XRP Military,” even amid years of ongoing authorized disputes.
MBLM defined that model intimacy is fashioned by way of phases in which customers have interaction with a model: sharing, bonding, and fusion. The outcomes confirmed that XRP customers are inclined to deeply resonate with the venture’s imaginative and prescient and technological achievements and establish themselves with the asset extra prominently than customers of different cryptocurrencies. By presenting a transparent use case of cross-border fee innovation, Ripple has solidified its model identification by offering customers with each sensible utility and a way of pleasure.
Market consultants analyzed that the success of a cryptocurrency relies upon not solely on technological functionality or worth volatility but in addition closely on emotional components equivalent to model intimacy. XRP securing a better degree of intimacy than Bitcoin and Ethereum is anticipated to function a robust defensive mechanism to retain long-term holders and entice new customers. Ripple has efficiently mixed increasing partnerships with conventional monetary establishments to construct mainstream belief with community-centered emotional advertising and marketing.
The model intimacy demonstrated by XRP is more likely to function a key driving pressure in defending towards worth declines and sustaining its ecosystem even amid rising market volatility. This rating is a major indicator that Ripple has developed past technical excellence right into a mature model deeply embedded in customers’ lives and values. Leveraging sturdy model loyalty, the Ripple ecosystem plans to safe management in the cryptocurrency market and current a brand new business commonplace centered on sensible use circumstances.
Disclaimer: This text is for funding reference solely, and no accountability is taken for funding losses based mostly on it. The content material ought to be interpreted for informational functions solely.
