Steak ‘n Shake stated its similar‑retailer gross sales have “risen dramatically” because it launched a burger‑to‑Bitcoin technique in Could 2025 that routes each Bitcoin fee into a company treasury reserve.
In a Monday post on X, the US fast-food chain stated that it had efficiently mixed a “decentralized, cash-producing working enterprise with the transformative energy of Bitcoin,” and thanked Bitcoiners for making it doable. The chain didn’t present figures or outline what it meant by “risen dramatically.”
Steak ‘n Shake began accepting Bitcoin at taking part areas on Could 16, 2025, in a phased rollout.
Since then, Steak ‘n Shake has repeatedly tied greater gross sales to Bitcoin (BTC) adoption, reporting quarter‑on‑quarter same‑store sales growth of 11% in Q2 2025 and 15% in Q3 2025, outpacing main rivals together with McDonald’s, Domino’s and Taco Bell over the identical interval.
Beneath this system, all Bitcoin receipts are funneled into the corporate’s Strategic Bitcoin Reserve, which will increase alongside buyer spending.
On Jan. 16, Steak ‘n Shake stated its Bitcoin stash had grown by $10 million in notional worth, with out breaking down how a lot of that got here from worth appreciation versus further accumulation.
4 days later, on Jan. 20, Steak ‘n Shake unveiled plans to offer hourly employees a Bitcoin bonus of $0.21 per labored hour at firm‑operated areas, with a two‑yr vesting interval, supported by Bitcoin rewards enterprise Fold.
The corporate framed the transfer as a approach to faucet into stronger crypto enthusiasm amongst Gen Z and Millennial employees, who make up the vast majority of restaurant and meals service staff in america.
One week later, on Jan. 27, the company announced a further $5 million allocation to the reserve, bringing its complete Bitcoin publicity to round $15 million.
Associated: Canadian taco franchise uses NFTs for customer loyalty program
Burger-to-Bitcoin a hit, however BTC treasury stash in crimson
In line with BitcoinTreasuries, Steak ‘n Shake at the moment holds 161.6 BTC, price about $10.96 million at present costs, implying a mean value foundation of slightly below $92,851 per coin.
That might put the place at 26% under its common buy worth, that means the corporate’s Strategic Bitcoin Reserve is sitting on a large unrealized loss regardless of its Bitcoin pivot reviving gross sales.
Cointelegraph reached out to Steak ‘n Shake, however had not acquired a response by publication time.
Journal: Bitget’s Gracy Chen is looking for ‘entrepreneurs, not wantrepreneurs’
